Huggies and UNICEF renew their partnership, so more babies will survive their first days in life and grow up healthy

Huggies' renewed support will contribute to reach 4.5 million children, families, caregivers, and health professionals across 15 countries in Latin America and the Caribbean

07 August 2023
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UNICEF/UN0642841/Willocq

PANAMA, August 7, 2023.  Kimberly-Clark, along with its baby and childcare brand Huggies, and UNICEF renew their partnership to help more babies survive their first days in life and, through access to essential services and care, grow up healthy.

Thanks to a US$ 5 million contribution over the next two years, Huggies' support will help reach 4.5 million babies, families, caregivers, and health professionals in 15 countries in the region: Argentina, Brazil, Bolivia, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Peru, Paraguay, and Uruguay. Through key interventions, more babies will grow up healthy and experience a life full of firsts: first hugs, smiles, words.

The first 28 days of a baby's life are critical to their survival and development. According to the Pan American Health Organization (PAHO), in Latin America and the Caribbean, 255 babies die every day during their first month of life1. Most of those deaths are due to preventable causes, such as complications during childbirth, premature birth or infections. At the same time, too many mothers and families, especially those living in rural and remote areas, have no access to timely and quality care during pregnancy, delivery or the baby's first days, thus increasing the risk of neonatal deaths.

Throughout this partnership, UNICEF will continue its work towards improving children’s lives and ensuring families have the support they need to care for them. Among the multiple interventions, the Kangaroo Mother Care Method aims at improving the quality of neonatal care and services in hospitals and maternity wards. Through skin-to-skin contact between the parent and the newborn, the Kangaroo Mother Care Method helps reduce infant mortality in babies that are born premature or with a low birthweight. Both health professionals and traditional midwives, who still operate mostly in countries like Colombia and Guatemala, will be trained to better assist and guide parents on the importance of early attachment and bonding with their newborns.

Additionally, the partnership will reinforce UNICEF’s work with governments, services, and professionals in developing protocols that ensure quality and comprehensive care during pregnancy, at birth, and throughout the first days in the baby's life.

"No baby should die from preventable causes. Through timely interventions we can save lives and have more babies experiencing their first hugs, smiles and words. By renewing this partnership, Kimberly-Clark and Huggies confirm once again their strong commitment to children in the region. Together we’ll continue working to help more children have the best possible start in life and reach their full potential."
-Garry Conille, Regional Director at UNICEF for Latin America and the Caribbean.

“As a company, we believe in the power of early care and its potential to make the world a better place. For this reason, we are proud to renew our partnership with UNICEF and do everything in our power to provide babies and children in our region with the essential care they need right from the start," stated Gonzalo Uribe, Chair of Kimberly-Clark Latin America.

A partnership with history

Kimberly-Clark and UNICEF first joined efforts in 2019 as part of the Huggies® "A Hug for Every Baby" global programme. Thanks to a US$7.2 million contribution, the first phase of the partnership (2019-2022) reached more than 3 million children, families, and health professionals through early childhood development initiatives in 15 countries across Latin America and the Caribbean. Moreover, UNICEF continued providing essential services to families during the COVID-19 pandemic also thanks to key partners such as Kimberly Clark.

Consumers have also played an important role, as by purchasing Huggies diapers they contributed to helping more than 1.5 million babies and children grow in a safer and more inclusive environment, as well as reach their full potential.

[1] https://www.paho.org/es/noticias/31-1-2022-ops-lanza-campana-sobre-importancia-cuidado-recien-nacidos-durante-primeros-28

Media contacts

Sendai Zea
Communication Specialist (Emergencies)
UNICEF Latin America and the Caribbean
Tel: +507 6821 0843

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UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.   

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