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Learning and Knowledge Exchange


Efficient and effective live learning events

A webinar is an online learning event aimed at imparting knowledge and skills to a target audience, using voice audio, slides, screen sharing and text chat. It is organized around specific learning objectives which are identified in advance, and which form the basis for relevant webinar content and interaction.

Every webinar has a facilitator and one or more presenters (sometimes these roles are combined). The facilitator promotes the event, sets up the online platform, opens the webinar, provides various types of technical support, and ensures follow-up. The presenter, usually a subject matter expert, creates and presents the learning content of the webinar, and engages the participants through interaction.

Webinars are highly popular because they require limited resources, can be organized relatively quickly, and offer a great way to get people together for an interactive learning event without having to spend money and time on travel. They can be recorded and shared after the event. Experience has shown that it can be challenging to retain the attention of webinar participants throughout a 60 or 90 minute event; specific techniques described below can be helpful in this regard.


  • People: Facilitator (two facilitators for webinars of 30+ participants); presenter(s); 10 - 50 participants
  • Technical: Webinar platform (e.g., Skype for Business, Adobe Connect, GoToMeeting); broadband internet connection, computer, and headset (or microphone) for all; IT support during event
  • Time: 2 weeks advance notice (for preparation of materials and promotion); 60 - 90 minutes (webinar duration)

Download the full module on the Webinar (PDF), including when and why to use, how to apply, tips for success, variations, and references. 



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