UNICEF and NCFA celebrate world children’s day as Jordan goes blue for child rights

19 November 2018

AMMAN/PETRA, 19 November 2018: The historical site of Petra has turned blue, and over one hundred children joined UNICEF and NCFA in Amman, as Joud Mbaideen, author, and Emanne Beasha, singer, were announced as UNICEF Jordan’s first Champions for Children to celebrate World Children’s Day.

The event, under the patronage of the Prime Minister, also included contributions from teachers and students on the importance of ending violence against children in the Kingdom. Children raised their voices and signed the global pledge calling on global leaders to commit to fulfilling the rights of every child now and for future generations, so that that every child is in school, safe from harm and can fulfil their potential.

“We are delighted to have these talented, young Champions join UNICEF Jordan. Their voices will be vitally important as we strive to improve the lives of all children, especially the most vulnerable in this community,” said Robert Jenkins, Representative, UNICEF Jordan. “UNICEF will continue to work with the Government and all partners so that every child can reach their full potential.”

“This is a call for us to have a children’s law as a matter of urgency,” said Mohammad Meqdadi, Secretary General of the National Council for Family Affairs. “Our objective is to protect children from violence, develop early childhood programmes and create an environment where children have access to quality education, health services and playgrounds. We will also focus on legal education on the rights of children and provide sustainable awareness programmes for the early detection of violence.”

He pointed out to the national efforts in this regard, including the cooperation with UNICEF to launch a child-right friendly booklet that include children rights in a simple language, where youngsters contributed to drafting this book to introduce these rights to their peers.

World Children’s Day – celebrated globally on 20th November – is a global day of action ‘for children, by children’ to raise awareness and funds for the millions of children that are unschooled, unprotected and uprooted.

As part of the day, UNICEF is asking supporters to raise their voices in solidarity with the most disadvantaged and vulnerable children by helping ‘turn the world blue’ – by doing or wearing something blue at school, on the streets, on social media, in boardrooms and on sports fields on 20 November. In Jordan, children and adults across the country accepted the invite to “go blue” in schools, Makani centres and workplaces, including Zain Jordan.

As darkness falls, the historical site of Petra will go blue to mark this global day for children with Le Royal Hotel lighting up the sky blue in Amman. Tomorrow, the Lower House of Parliament will also go blue for children’s rights.

Media contacts

Claire McKeever
Communications Specialist
Khetam Malkawi
Communication Officer


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children, visit www.unicef.org.

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