Child Protection



NoMaddz Makes Strong Music Appeal: ‘Nuh Guh Deh’

KINGSTON, May 3, 2015 – As the nation began to observe Child Month this May, Eve for Life and NoMaddz launched a new track and music video for the “Nuh Guh Deh” campaign to prevent and reduce sexual violence against girls.

The campaign, which is largely community-based, was launched by the non-governmental organization Eve for life in 2014. “Nuh Guh Deh” is supported by UNICEF and a number of other United Nations agencies.  The campaign urges Jamaicans at all levels of society to speak out against sexual abuse, break the stigma and shame that surrounds sexual violence and to seek help.

Eve for Life was founded in 2008 in response to a dire need for support to women and children living with or affected by HIV and AIDS. Statistics show that women account for 36 per cent of adults aged 15 and up living with HIV in Jamaica.[1]  

The popular Jamaican music band NoMaddz has been a longstanding supporter of Eve for Life. When Eve for Life co-founder Joy Crawford penned the lyrics for a song to accompany the campaign, NoMaddz jumped at the opportunity to develop the track.

At the launch of the song and music video at Emancipation Park, Rushell, a survivor of child sexual abuse, explained that in addition to the pain and trauma she experienced, she was further humiliated by family and community members who sought to blame her instead of the perpetrator. Patricia Watson, Executive Director, Eve for Life, stressed the important role and responsibility of communities and individuals in ending sexual violence against girls and protecting children.

According to the Office of the Children’s Registry (OCR) there were more than 3,000 cases of sexual violence against children reported in 2013.  92% of those victims being girls. Despite the high number of reports, evidence suggests significant under-reporting of sexual violence.[2] Sexual violence can have a severe impact on children, including drug abuse, early pregnancy, sexually transmitted diseases and various mental health challenges.

Sheldon Shepherd of No-Maddz said he hopes the song and video will catch on with Jamaican audiences and that they will be motivated to be the change that is so urgently needed to address the pain and suffering of thousands of young girls who are sexually abused.[3]

To prevent more children from abuse and violence and to be able to assist those that have been abused already it is vital that the public, parents, educators, health staff are all informed where to report and where to seek assistance.

[1] UNAIDS. HIV and AIDS estimates 2013: Jamaica. Accessible here:





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