What qualifies a singer, an actor or an athlete to represent UNICEF? And what good can celebrities really do?
UNICEF’s celebrities have a wide range of talents and achievements, but they all share a commitment to improving the lives of children worldwide. And in each case a celebrity’s association with UNICEF comes about because he or she has already demonstrated that commitment.
Fame has some clear benefits in certain roles with UNICEF. Celebrities attract attention, so they are in a position to focus the world’s eyes on the needs of children, both in their own countries and by visiting field projects and emergency programmes abroad. They can make direct representations to those with the power to effect change. They can use their talents and fame to fundraise and advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality and protection.
UNICEF was the first of many ‘causes’ to enlist the help of celebrities. Danny Kaye pioneered the role of Ambassador-at-Large in 1954; it was taken on by Audrey Hepburn and others, building up into the current distinguished roster of international, regional and national goodwill ambassadors.
Actress Mahtab Keramati has been appointed as a Goodwill Ambassador in Iran. She is the second person to be appointed after football star Ali Daie.
Celebrities supporting UNICEF's work in Iran
Globally, UNICEF works with nearly 200 Goodwill Ambassadors to increase public awareness on the rights of children. In the nearly 50 years since celebrities began working with UNICEF, they have helped influence government policies on behalf of children, publicize children's issues around the globe and raise funds for UNICEF-supported programmes.
Celebrities in Iran have played a significant role in helping create public awareness and mobilize action and support around children’s issues.
UNICEF Iran office appreciates the work of all these celebrities in particular the faithful company of its Goodwill Ambassador and Cinema actress, Ms. Mahtab Keramati who has actively supported us since the first moments of teaming up with UNICEF in an HIV/AIDS awareness raising campaign for children in 2005.
Some of her invaluable contributions to UNICEF Iran mission include participation in communication videos and Public Service Announcements, planning and mobilization of celebrities for key advocacy events and campaigns as well as media interactions to generate discourse around key issues of children.
UNICEF Iran Goodwill Ambassador records a memorable Children's Day