Media centre

Press Releases



Feature Stories

Outlook Newsletter (Archive)


Photo Essays

Toolkit for Journalists

Audio-Video links

Contact Information for Journalists


“Let’s be kind to our children” launch of a new partnership between UNICEF Iran and Iranian Private Sector

TEHRAN, 14th June 2007 –PAKSHOO chemical and Products Company and UNICEF Iran today inaugurated their partnership for the benefit of Iranian children. The partnership which carries the message” Let’s be kind to our Children” entitles Pakshoo co. Golrang brand, to donate 110,000 dollars to Iranian Children through UNICEF over a period of 13 months. The money will mainly be spent on UNICEF’s Integrated Early Childhood Development (IECD) activities in the three focus provinces, of Sistan and Balouchistan , Hormozgan and West Azerbaijan.

“The early years of a child’s life are crucial.” Said UNICEF representative, Christian Salazar Volkmann” When well nurtured and cared for their earliest years, children are more likely to survive, to grow in a healthy way, to have less disease and fewer illnesses, and to develop thinking, language and emotional and social skills.”

The donation from Golrang will be spent on establishing and equipping 25 Rural Child Care Centres( RCCCs) and establishing and equipping 6 Nutritional Counseling Centres (NCCs), in priority districts in the three provinces. Part of it will also go to expanding the school-based nutrition programme.

“Cooperation with well-known organizations like UNICEF could expand our global relations, and boost Iran’s cultural and social exchanges in the world” said Masoud Sezavar-e-Zakerian, Director General of Pakshoo co.” That’s why Pakshoo, Golrang co, tries to carry out its social responsibilities through supporting Iranian children with the help of UNICEF. We seek cooperation for the healthy growth and participation of Iranian children in the society. ”

This cooperation illustrates how businesses and corporations can play a socially responsible role. For Pakshoo Co, the partnership with UNICEF highlights the company’s supportive and responsible role.

UNICEF supports women and children all over the world. Support comes in many different forms, from direct donations, sales of UNICEF greeting cards, marketing promotions and in kind donations.

About Pakshoo Co.

PAKSHOO chemical & Products Co, was established in 1966 by Mr. Mohammad Karim Fazli and support from a number of Iranian experts and engineers. It is currently being known as a pioneer and innovative company in detergent industries in Iran. Pakshoo also has been involved in social contribution activities such as supporting Red Crescent Society and Special Diseases Institution and has received the certificate of appreciation from these NGOs.


UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.



 Email this article

unite for children