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UNICEF appoints an Iranian actress as a Goodwill Ambassador

TEHRAN: 27 August 2006 – Iranian actress Mahtab Keramati has been appointed as a UNICEF Goodwill Ambassador in Iran.

"We are extremely pleased to announce Mahtab Keramati as UNICEF’s newest Goodwill Ambassador", said Christian Salazar Volkmann, UNICEF Representative in Iran, speaking at a press conference in Tehran. "She has already demonstrated a passionate commitment to children in the past and we hope that through her reputable status in society she will continue to help raise awareness on issues that affect children and women both here in Iran and in the wider region."

One of the first missions that Ms Keramati is hoping to undertake as an ambassador is to go to Lebanon to help raise awareness on the situation affecting children and their families and to support the Back to School Campaign. So many buildings were destroyed in the attacks, that schools have had to delay opening by three weeks. Ms Keramati will also be able to see for herself the projects UNICEF is supporting in their efforts to return people’s lives to normalcy.

"I am honoured to be chosen as a UNICEF Goodwill Ambassador," said Mahtab Keramati in her speech. "My job in life is to act and play roles, but I can’t act the role of a child. However, I would like to enter their world to help them and to give them the kindness they are deprived of."

Mahtab Keramati has supported UNICEF Iran for more than a year. She took part in the launch of the Global Campaign on Children and AIDS, visited Bam to help raise awareness amongst young people on HIV and AIDs, supported Iranian children’s day and more recently chaired a debate on Iranian Women’s Day.

Mahtab Keramati is the second celebrity, after football legend Ali Daie, to serve as a UNICEF National Goodwill Ambassador in Iran. Other UNICEF Goodwill Ambassadors include stars such as Susan Sarandon, Sir Roger Moore, Mahmoud Kabil, Roger Federer, and Jackie Chan.

Using their name and celebrity status in their respective fields, Goodwill Ambassadors support UNICEF in its efforts to bring attention and resources to the world’s most vulnerable children. In the nearly 50 years since celebrities began working with UNICEF, they have helped sway government policies on behalf of children, publicize children’s issues around the globe and raise funds for UNICEF supported programmes.



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