18 November 2015

The Case of Prospera Digital: Part 1

Approximately 7 million Mexican families with a per capita monthly income below the minimum welfare line (USD $55 for rural areas and USD$85 for urban areas) receive Conditional Cash Transfers (CCTs) under the government´s Prospera program. Prospera is a nationwide program that benefits more than 30 million Mexicans in poverty. Every two months,…, Challenges of improving maternal and newborn health, Despite the public budget and social policy programs targeted to achieve the Millennium Development Goals (MDGs) on maternal and children health, Mexico has lagged behind in these indicators: The maternal mortality ratio has declined since 1990 from 89 deaths per 100,000 live births to 43 in 2011, but Mexico did not reach the MDG goal of 22 by…, UNICEF´s #RapidPro: A tool to implement data-driven social policy, UNICEF Mexico is implementing Prospera Digital, which seeks to use new data-driven tools and mobile technologies to promote digital and financial inclusion of Prospera’s 7 million household beneficiaries. With the generation of direct automated SMS communication, Prospera Digital will send timely, personalized and targeted information to low-…, Test before scale-up: Prospera Digital Pilot Program, Prospera Digital is currently being implemented through a Randomized Controlled Trial pilot program that will measure the effect of message content and the response to technology in two components: Maternal and child health, and financial education and inclusion, which you can read about  here . Jaime Archundia, UNICEF Mexico Innovation Lab Lead…, Maternal and child health component, This pilot is designed to evaluate the impact of channeling targeted, personalized and timely information to pregnant Prospera beneficiaries, with the aim of improving maternal and infant health outcomes. This will enable Prospera to improve the provision and deepen the impact of its health services. With RapidPro, the pilot aims to strengthen the…, Health Component Pre-pilot (September 21-28 th , 2015), The maternal health component of Prospera Digital was launched during a pre-pilot stage on September 21-28 th 2015 in 12 health clinics in the State of Mexico that cover a population of 150 women from more than 30 different localities. During this pre-pilot, we tested the protocols designed for training and enrollment and collected information on…