27 April 2022

Digital approaches for user testing with girls

COVID-19 has impacted girls in unprecedented ways. The pandemic may result in more than 11 million girls dropping out, or lacking access to school . Reaching girls has never been more important, and digital platforms play a huge role in providing support and information to girls, through the devices they use. Oky, the period tracker app for girls…, 1: Create diverse user groups on familiar platforms, Ensure that remote engagement and user testing includes diversity in participants and local languages and is conducted on a digital platform that girls already use. For example, in West Bengal, 117 adolescent girls from 11 different schools in Kolkata joined the user groups. The selected schools covered a range of relevant demographics including…, 2: Engaging adults as moderators and supporters, Adult moderators are important to support young users and engage with parents. It is recommended to engage moderators who are already known to the girls participating in the remote user testing exercise. For safeguarding purposes, two moderators should be assigned per group. Splash worked with focal teachers from the participating schools to act…, 3: Spend time breaking the ice, To get the most out of remote testing groups it is important to build trust and rapport among users. Splash set up an initial introductory group Zoom call, followed by 5 days of interactions on WhatsApp, before the formal user testing process began. Informed consent was explained using Zoom calls and voice notes before consent was solicited.…, 4: Assign specific tasks and give time for responses, It is important to allow for sufficient time for the user testing process and to give girls ample opportunity to explore the app and provide feedback. Splash engaged girls to test Oky India over the course of a month, starting with a detailed introductions of the Oky app, followed by specific tasks for users to complete. Periodic touchpoints…, 5: Create space for verbal feedback, To conclude the user testing, Splash organized group wrap-up Zoom calls, in which users shared verbal feedback about their experience as testers. This was an important step, as insights not yet captured via WhatsApp chats or voice notes could be documented during these final calls. It was also an opportunity to express appreciation and thanks to…