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Ukrainian pop stars sing about child rights

© UNICEF Ukraine/2009
Ukrainian duo Alibi with young performer Vlad during the filming of a music video of their song ‘The Fire of the Hearts’ in Kiev, Ukraine.

In commemoration of the 20th anniversary of the Convention on the Rights of the Child on 20 November 2009, UNICEF is featuring a series of stories about this landmark international agreement on the basic human rights of all children – including progress made and challenges that remain. Here is one of those stories.

By Anna Sukhodolska

KIEV, Ukraine, 16 December 2009 –  For the 20th anniversary of the Convention on the Rights of the Child, UNICEF along with a leading Ukrainian television channel (M1 TV) and other pop celebrities debuted a song about children’s rights titled ‘The Fire of the Hearts’.

Pop singer Andrey Kishe wrote the song and performed it together with the duo Alibi. They shot a music video as well and plan to perform the song in future concerts.

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“It is very important to not forget that we all were children and remember how much they need our care and support,” said Kishe. “Being a father, I call all Ukrainian parents to learn more about children’s rights and ensure their protection."

“We want to greet all children and young people on their holiday,” said Alina and Anna Zavalskaya of Alibi. “And remind them that every child has rights; every child is unique and needs our attention. We call on all Ukrainians to unite their efforts and make our country a better place for children.”

Young musicians and artists from Kiev also participated in the recording of the song and the production of the music video. The country’s leading entertainment and music channel M1 TV supported the initiative by broadcasting a special presentation of the project along with the video.

“It is important for us to celebrate such a remarkable day with UNICEF,” noted Valentyn Koval, General Producer for the M1 TV channel. “I hope that all young people in Ukraine fully enjoy their rights. We support UNICEF in promoting and raising awareness about children’s issues in our country, as this is what responsible media should do.”

Children in Ukraine 

Ukraine is one of the largest countries in Eastern Europe - with about 9 million children. The country has achieved progress in the reduction of absolute poverty during the last decade; however, the relative poverty remains unchanged at 28 per cent, which reflects an inequality in the Ukrainian society. Families with children are still the most vulnerable to poverty, and families with many kids often live below the poverty line in Ukraine.

© UNICEF Ukraine/2009
Ukrainian pop stars Andrey Kishe and the duo Alibi along with children film a music video of their song ‘The Fire of the Hearts’ in Kiev, Ukraine.

By ratifying the Convention on the Rights of the Child, Ukraine has committed itself to protecting and ensuring children's rights and agreed to hold itself accountable to ensure that all children in Ukraine are in a safe environment, have access to high quality education and health care, and have opportunities to reach their full potential.

“The song aims to remind society about the importance of protecting children’s rights,” said UNICEF Representative in Ukraine Yukie Mokuo. “We hope that this music will inspire Ukrainians to change children’s lives for the better. It is time to take action to make a difference.”




Watch the music video for ‘The Fire of the Hearts’.
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