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United Kingdom

British Airways and UNICEF celebrate 10 years of partnership through the ‘Change for Good’ programme

© UN 2004
British Airways' Rod Eddington celebrates 10 years of "Change for Good" with UN Secretary-General Kofi Annan and UNICEF's Carol Bellamy

UN Secretary General Kofi Annan today (Tuesday, April 13) joined British Airways Chief Executive Rod Eddington and UNICEF Executive Director Carol Bellamy to celebrate 10 years of partnership between British Airways and UNICEF through the Change for Good programme. 

“The Change for Good programme is something that’s really inculcated into our company,” said British Airways Chief Executive Rod Eddington after the meeting at the United Nations headquarters in New York.

“People at all levels from junior frontline staff through to senior managers are all committed to it, and importantly our crews, who work on board the airplanes, who actually promote and physically collect the contributions…are all really committed to the Change for Good programme,” he said.

In the past decade more 16 million pounds ($30 million) has been raised through donations of pocket change collected from British Airway passengers and, according to Mr. Eddington, this tradition will continue, as the anniversary also marks re-launch for the partnership.

“We are looking to reenergize the programme so we can continue to raise money for UNICEF in the years ahead,” he said.

Carol Bellamy praised the tireless efforts of British Airways and its staff in their dedication to children worldwide.

“British Airways has been a great partner for UNICEF and for the children of the world,” said Ms. Bellamy. “In collecting coins in these envelopes in all these BA flights, children have been helped…helping kids go to school in Nigeria and Kenya, helping children become healthy in India, fighting against disease and supporting children around the world.”

Change for Good is a partnership between UNICEF and several national carriers whereby foreign currency is donated during flights. British Airways has raised more money for UNICEF than any other airline.

On May 7, Britain’s Queen Elizabeth will mark the 10 year anniversary by unveiling a special Change for Good plane in honour of the partnership between UNICEF and British Airways.

UNICEF Goodwill Ambassador Sir Roger Moore is serving as the celebrity face of the 10th anniversary and recently accompanied British Airways Chairman Lord Marshall to Mexico City to observe how Change for Good funds are being used to help children.



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