Sir Roger Moore

Goodwill Ambassador

© UNICEF/HQ00-1009/Terry O'Neill
Teach love, generosity, good manners and some of that will drift from the classroom to the home and who knows, the children will be educating the parents. Let’s face it, the children who do that are the hope of tomorrow.” – Roger Moore

Sir Roger Moore, the popular British actor, is perhaps best known for his role as secret agent 007 in the James Bond movie series. His friendship with actress Audrey Hepburn steered him towards what has become another pivotal role in his life.  "My curiosity got the better of me after Audrey Hepburn  introduced me to UNICEF," he says. "I wanted to find out more than just the facts and figures."  He was appointed a UNICEF Goodwill Ambassador on 9 August 1991. 

Sir Roger is a steadfast advocate for children, visiting UNICEF-supported programs around the world, bringing attention to child crisis issues and enlisting support and donations. His early missions, including visits to Costa Rica, Honduras and Guatemala, showed him the desperate conditions faced by many of the world’s children and the breadth of UNICEF’s work in the field. He is a compelling voice on issues such as HIV/AIDS, landmine injuries and iodine deficiency. As the honorary chair of Kiwanis International’s Worldwide Service Project – a key UNICEF partner – he has helped raise US$91 million for the elimination of iodine deficiency. 

An eloquent speaker and fund-raiser, Sir Roger has helped introduce a number of major UNICEF initiatives. In 1995, for example, he launched the “Check out for Children” programme, a partnership with Sheraton Hotels and Resorts, which has raised more than US$16 million to support life-saving immunization programmes for children throughout the world.

Activity highlights

Sir Roger Moore was born and raised in south London. He received a certificate from the Royal Society of Arts and worked briefly in cartoon animation. While working as a film extra he was offered a place at the Royal Academy of Dramatic Arts. He subsequently joined the Cambridge Arts Theatre, which led to roles in London’s West End.

After some success in film and television productions, he became more widely recognized with his role as Simon Templar in the British television series The Saint. In 1973 he first played special agent 007 in the film Live and Let Die. He went on to star in another six hugely successful Bond films: The Man with the Golden Gun, The Spy Who Loved Me, Moonraker, For Your Eyes Only, Octopussy and A View to a Kill.

In recognition for his humanitarian achievements on behalf of UNICEF, Sir Roger was made a Commander of the Order of the British Empire (CBE) in January 1999, and a Knight Commander of the Order of the British Empire (KBE) in June 2003.

Sir Roger also received the World Service Medal from Kiwanis International in 2001 and the German Federal Service Cross “for his work battling child trafficking as special representative to UNICEF” in 2003. Sir Roger was awarded the Dag Hammarskjöld Inspiration Award at the 46th Annual Luncheon of the Dag Hammarskjöld Scholarship Fund for Journalists in October 2007. In 2008 he received the Commander of the National Order of Arts and Letters (France).

Sir Roger lives in Monaco and Switzerland.



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