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At a glance: Peru

New UNICEF-FIFA alliance promotes youth rights through football

© U-17 World Cup Peru 2005 - LOC
UNICEF and FIFA have joined forces to promote youth rights through football.

By Maria Pia Valdivia and Jihun Sohn

CHICLAYO, Peru, 16 July 2005 – UNICEF and FIFA announced a new alliance on Saturday as festivities for the U-17 World Cup (16 September – 2 October) kicked off in Peru. Under the slogan ‘Teenagers always win!’ UNICEF and FIFA have joined forces to use football to promote youth rights and help recognize the potential of young people as one of Peru’s greatest assets.

"The U-17 World Cup is a good opportunity to show the valuable contributions that Peruvian adolescents are making to the places where they live. This campaign will allow us to show that young people under eighteen are the best resource the country has,” said Andrés Franco, UNICEF Representative in Peru.

UNICEF and FIFA are using the sporting event as an opportunity to address some of the most pressing issues affecting young Peruvians today, including abuse, exploitation, and violence, as young people are sometimes forced into criminal activity or the sex trade. Preventing the spread of HIV/AIDS, improving the health and quality of life of adolescent mothers, and reducing child mortality rates are challenges that will also be addressed in the campaign.

© U-17 World Cup Peru 2005 - LOC
FIFA Vice President Jack Warner (second from left) and Peru’s President Alejandro Toledo Manrique (third from left) at the Draw Ceremony in Chiclayo to kick off the U-17 festival.

In Peru, a country of great economic disparity, children continue to be the most vulnerable and unprotected citizens with many facing discrimination. The UNICEF and FIFA campaign aims to change all this and improve society’s view of adolescents.    

As Peru readies to host the U-17 World Cup, the U-17 festival kicked off on Saturday with a ceremony in Chiclayo, in northern Peru. President Alejandro Toledo Manrique and FIFA Vice President Jack Warner were among the dignitaries taking part. The event’s highlights included a dynamic public service announcement featuring Peruvian hip hop music to celebrate the new UNICEF-FIFA alliance.

The ‘Teenagers Always Win!’ campaign has a series of activities lined up - including meetings between the U-17 World Cup players and discussions with local authorities - to bring together under-eighteen children and let their voices be heard. The 16 participating nations in the U-17 World Cup are Australia, Brazil, China, the Democratic People’s Republic of Korea, Côte d’Ivoire, Costa Rica, the United States of America, the Gambia, Ghana, the Netherlands, Italy, Mexico, Peru, Qatar, Uruguay and Turkey.




20 July 2005:
Watch a PSA featuring Peruvian hip hop music presented by UNICEF and FIFA to promote youth rights.

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