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Press release

UNICEF teams up with musician BANKS to empower girls through football

New music video released today

To watch the video, visit http://uni.cf/U4w4UC

NEW YORK, 11 July 2014 - As the 2014 World Cup winds down in Brazil, UNICEF today released a unique new music video which highlights how football has the power to transform and improve the lives of children. The video is part of the global #TeamUNICEF campaign and features the song ‘Goddess’ by the musician BANKS, focusing on the experiences of adolescent girls on and off the football field.
Children everywhere have the right to sport and play. Playing sports helps them to face the challenges in their lives in a positive way. Yet, while sports and play are coupled in most people’s minds with childhood, many children do not get the opportunity to engage in sport.
"I didn't know exactly what to do for this song because it means so much to me. The idea of empowering women no matter how weak they feel is such an important theme and I was being very precious with how to represent this song visually,” said BANKS. “When this opportunity came forward I knew that it was the one. I grew up playing soccer--it gave me strength and music gives me strength. The girls in this video are perfect goddesses--each  beautiful, each powerful, each human. I can't wait for people to see this and feel it.”
Through sport and play, children develop social skills, learn to express their emotions, and gain confidence about their own capabilities, contributing to healthy development.
The music video was filmed in Windhoek, Namibia, and all the girls in the video are participants in the UNICEF Namibia programme ‘Galz & Goals’ which empowers girls to make healthy decisions in their lives. The video was produced in partnership with UNICEF Namibia and directed by South Africa’s Rooftop Productions.
The music video will be promoted on UNICEF YouTube and across a range of social media, including UNICEF’s global Twitter and Facebook accounts which have a combined direct reach of over 6 million fans/followers. ‘Goddess’ is available on Harvest Records.

Note to Editors:
The #TeamUNICEF campaign is creating the largest team ever to help shine a global spotlight on UNICEF activities which leverage sport to benefit children. The campaign is inviting new and existing partners: UNICEF Ambassadors, professional and amateur athletes and teams, sport associations and federations, private sector companies, civil society, media and individuals to ‘join the team’.

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work, visit: www.unicef.org

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For further information please contact:
Gerrit Beger, UNICEF New York, Tel: +1 212 326 7116, gbeger@unicef.org
Rita Ann Wallace, UNICEF New York, Tel: +1 212 326 7586 , rwallace@unicef.org   





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