We’re building a new UNICEF.org.
As we swap out old for new, pages will be in transition. Thanks for your patience – please keep coming back to see the improvements.

Press centre

News note

Top tennis star Ana Ivanovic named UNICEF National Amabassador for Serbia

© UNICEF Serbia/Zoran Jovanovic Maccak
Ms. Maria Luisa Fornara, UNICEF Acting Representative for Serbia, and Ms. Ana Ivanovic, UNICEF National Ambassador for Serbia, at the press conference following the inauguration ceremony in elementary school "Vladimir Rolovic", Belgrade
BELGRADE, 14 September 2007 – UNICEF today named Ana Ivanovic, the world No. 6 tennis player, UNICEF’s National Ambassador for Serbia at an official ceremony in Belgrade. As UNICEF Ambassador, Ana Ivanovic will use her name and fame to advocate for child rights in Serbia, particularly in the areas of education and child protection.
“We are happy that Ana Ivanovic, the world-famous and loved tennis player, has joined the  UNICEF family,” said Maria-Luisa Fornara, UNICEF Acting Representative in Serbia. “She has thus demonstrated her firm commitment to promote the rights of all children through the power and potential of sports and to further UNICEF’s mission in building a Serbia fit for children.”

The newly appointed Ambassador has donated funds for the “School without Violence” Programme, enabling three additional schools in Serbia to begin to implement this programme, namely: the Vladimir Rolović primary school in Belgrade, the Desanka Maksimović primary school in Kovin and the Vera Radosavljević  primary school in Negotin.

“This is a great honour for me to be invited to be UNICEF Ambassador,” said Ivanovic. “I love children, and I relish this opportunity to help them in some small way. I’m looking forward to supporting UNICEF’s ‘child-friendly schools’ concept. Serbia is already on a good way in this respect thanks to UNICEF's activities. I will give my contribution and hope that it will add up to the positive changes that are occurring for children in Serbia."

UNICEF Ambassadors are well-known personalities from the world of sports, film, music, and theatre. They are chosen because they demonstrate leadership in their professions along with a willingness to use their prestige and networks to further the cause of children and mobilize support for children among the general public and within their industry.

Ivanovic has joined two other UNICEF National Ambassadors in Serbia – Aleksandar Sasa Djordjevic, famous basketball player with national and international reputation, appointed in 2005, and Emir Kusturica, world famous film director who joined UNICEF in 2002. Ivanovic’s colleague, Jelena Jankovic, will also become a National Ambassador for UNICEF in Serbia and will be officially appointed upon her return to the country.

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

For additional information, please contact:

Jadranka Milanovic, UNICEF Communication Officer: Tel: 3602-100; e-mail:belgrade@unicef.org




New enhanced search