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At a glance: Japan

UNICEF thanks Fuji TV for its longstanding support

© UNICEF New York/ 2006/Susan Markisz
Meeting at UNICEF headquarters in New York (from left): Chairman and CEO Takashi Hoga and Senior Manager for Business Development Michael Schelp, both from Fujisankei Communications International, Inc., along with UNICEF Senior Programme Funding Officer Jun Kukita, Programme Funding Director Karin Hulshof, Deputy Executive Director Toshiyuki Niwa and UNICEF Executive Director Ann M. Veneman.

By Kun Li

NEW YORK, USA, 17 March 2006 – UNICEF Executive Director Ann M. Veneman today thanked Fuji TV, one of the biggest TV networks in Japan, for its consistent support of UNICEF’s work.

In a meeting at UNICEF headquarters with Chairman and CEO Takashi Hoga of Fujisankei Communications International, Inc., Ms. Veneman praised Fuji TV’s commitment over the past three decades, during which the company has raised $20 million to help UNICEF improve the lives of millions of children.

“We would like to recognize and appreciate the longstanding support of Fuji TV and the Japanese people," said Ms. Veneman.
Focus on HIV/AIDS

Fuji TV was the first Japanese commercial broadcaster to link the power of television with fundraising for a charitable cause. In 1974, Fuji TV and its 27 affiliates across Japan aired their first charity programme, ‘The UNICEF World Show’, which received an enthusiastic public response.

Every year since the successful pilot show, the Fuji TV campaign has reached out to millions of viewers, informing them on humanitarian crises around the world and encouraging them to make donations to UNICEF.

At today’s meeting Ms. Veneman also lauded the network’s decision to focus its 2006 fundraising effort on HIV/AIDS in support of UNICEF’s campaign, UNITE FOR CHILDREN  UNITE AGAINST AIDS. Mr. Hoga said Fuji TV will send a crew to make a documentary in Malawi, southern Africa, where UNICEF and its partners are responding to an HIV/AIDS crisis and ongoing food shortages. The documentary will be aired nationwide in Japan.

Commitment to children

In recognition of their charitable activities, Fuji TV and its affiliates will receive the Rose d’Or Charity Award for corporate philanthropy at the annual Rose d’Or television festival in Lucerne, Switzerland next month. Lord David Puttnam, renowned filmmaker and President of the UK National Committee for UNICEF, will present the honour.

"This award will become a great encouragement to those who supported the campaign for the last 33 years, our campaign staff and individuals from all over Japan," said Mr. Hoga.

Ms. Veneman congratulated Mr. Hoga on the award and encouraged the network to continue  supporting UNICEF, especially the global campaign against AIDS. Mr. Hoga reiterated Fuji TV’s commitment to UNICEF and the well-being of the world’s children.

Also on hand at the meeting here were Senior Manager for Business Development Michael Schelp of Fujisankei Communications International, Inc., UNICEF Deputy Executive Director Toshiyuki Niwa, Programme Funding Director Karin Hulshof and Senior Programme Funding Officer Jun Kukita.

Tim Ledwith contributed to this story.



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