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Angélique Kidjo launches new campaign with Pampers to help eliminate tetanus

© Procter & Gamble/2009/Baumgartner
UNICEF Goodwill Ambassador Angélique Kidjo holds a baby waiting to be vaccinated at the UNICEF-supported Saint Catherine Labouré Hospital in Cité Soleil, an impoverished district of Port-au-Prince, Haiti.

PARIS, France, 28 September 2009 – UNICEF Goodwill Ambassador and Grammy-winning world music artist Angélique Kidjo has launched ‘Give the Gift of Life’, a new campaign with Pampers to help eliminate maternal and neonatal tetanus (MNT) by 2012.

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At the campaign kick-off here, Ms. Kidjo debuted ‘You Can Count on Me’, a song she has composed for the campaign. From October through December of this year, anyone can join the global effort to eliminate MNT by simply downloading the song for free.

For every download, Pampers will make a donation in support of UNICEF’s tetanus vaccination activities for women of childbearing age and newborn babies.

© Procter & Gamble/2009/Baumgartner
A young child waits be vaccinated at Saint Catherine Labouré Hospital in Cité Soleil.

Preventable disease

Every year, about 128,000 babies die before their first birthday from neonatal tetanus – even though the disease has been preventable by vaccination for more than 70 years.

“I recently accompanied UNICEF and Pampers to Haiti, where I was able to see firsthand the positive impact of the vaccination programme and how it is directly helping women and their babies,” said Ms Kidjo.

“It is heartbreaking to know that so many moms are still losing a baby to a disease that is easily preventable through an inexpensive vaccination,” she added.

Four-year partnership
The ‘Give a Gift of Life’ campaign is the latest chapter in a four-year partnership between UNICEF and Pampers, during which the company has contributed one tetanus vaccine for every packet of disposable diapers it sells.

© Procter & Gamble/2009/Baumgartner
A pregnant Haitian woman is vaccinated against tetanus at Saint Catherine Labouré Hospital. UNICEF Goodwill Ambassador Angélique Kidjo is at left.

Since 2006, Pampers and parent company Procter & Gamble have donated some 200 million vaccines, protecting 45.5 million mothers and babies around the world.

Now, P&G has announced its commitment to donate a further 100 million vaccines through 2010. This continued support will allow for the protection of an additional 33 million women and their babies in 32 countries.

‘Our common objective’

“Working in partnership with UNICEF and parents around the world to help eliminate maternal and newborn tetanus is a great privilege,” said P&G’s Vice President of Baby Care in Western Europe, Austin Lally. “Each one of us can take this campaign personally and help us reach our common objective to eliminate a completely preventable disease.”

Added UNICEF Director of Private Fundraising and Partnerships Philip O’Brien: “Partnerships are critical to deliver results for children, and we welcome Pampers’ continued support to achieve the global goal of elimination of maternal and neonatal tetanus by 2012.”




UNICEF Goodwill Ambassador Angélique Kidjo talks about the campaign to eliminate maternal and neonatal tetanus.
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