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At a glance: Denmark

Princess Alexandra launches AIDS campaign in Denmark

© UNICEF Denmark/2006/Bardenfleth
Her Highness Princess Alexandra launching the UNITE FOR CHILDREN UNITE AGAINST AIDS campaign in Denmark.

By Karin Aaen

COPENHAGEN, Denmark, 23 March 2006 – Her Highness Princess Alexandra of Denmark launched the UNITE FOR CHILDREN  UNITE AGAINST AIDS campaign here today, calling the pandemic “the single largest catastrophe of our generation.”

”I have chosen to support the global campaign because advances in all other areas are being undermined if we do not succeed in getting the AIDS epidemic under control,” she said at the Danish campaign launch.

Organized by the Danish National Committee for UNICEF, the event was attended by a range of corporate partners, donors, Goodwill Ambassadors and representatives from the Danish Ministry of Foreign Affairs and other UN agencies, as well as many journalists.    

State Secretary Carsten Staur said he warmly welcomed strong engagement in the UNITE FOR CHILDREN  UNITE AGAINST AIDS campaign, adding that the Danish Government would support UNICEF in its efforts to strengthen support to some of the world’s most vulnerable children.

Substantial donations

The Danish National Committee for UNICEF has entered into a partnership with ‘Borsen’, an influential Danish financial newspaper, to reach out to both large and small companies in Denmark and encourage them to join the campaign.

At the launch, the pharmaceutical company GlaxoSmithKline Denmark gave a substantial donation to the campaign, together with a promise of a long-term commitment.

Another donation of $215,000 was presented by the International Racing Festival, which took place last weekend in Copenhagen. Famous racing drivers from Denmark and other nations had donated two days of their time at the festival to help raise money for UNICEF’s work with children affected by HIV and AIDS.

‘A world free of AIDS’

UNICEF’s Global Advisor for Medicine, Hanne Bak Pedersen, showed the audience at the launch event some of the supplies and materials that are being used for HIV prevention and treatment of children in AIDS-affected countries around the world.

In the coming days, teachers across Denmark will receive information about the global campaign in their professional journal, along with an invitation to address the issue of children and AIDS in their classes.

Princess Alexandra, who is Patron of the Danish National Committee for UNICEF, concluded her remarks at the campaign launch with an urgent appeal. “It is our responsibility to offer our children a future in a world free of AIDS,” she said.



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