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UNICEF and Xinhua News Agency join forces to promote children’s rights

© Xinhua/Rao Aimin
Xinhua News Agency Deputy Executive Director Zhou Xisheng shakes hands with UNICEF Representative in China Dr. Yin Yin Nwe.

BEIJING, China, 5 November 2009 – UNICEF and Xinhua News Agency, the official press agency of the People’s Republic of China, today signed a Memorandum of Understanding outlining joint plans to promote better understanding of the situation of children worldwide.

In particular, the partners have planned special coverage leading up to the 20th anniversary of the UN Convention on the Rights of the Child on 20 November, which Xinhua has declared a ‘Global News Day for Children’.

“The Convention on the Rights of the Child is one of the few global commitments that link together virtually every country on the planet in common action,” UNICEF Representative in China Dr. Yin Yin Nwe said at the signing of the agreement in Beijing today.

“Even so, there is a vast gap between what the whole world has agreed to and what actually happens to children everywhere,” she added. “That’s why we are so pleased to get the message of children’s rights out loudly, by joining forces with one of the largest media organizations in the world.”

Comprehensive coverage
The new UNICEF-Xinhua agreement kicks off a global partnership of news reporting about children through all of Xinhua’s multimedia channels and 117 international bureaus. UNICEF will collaborate with Xinhua journalists on coverage of children’s issues, sharing its expertise and on-the-ground knowledge of the situation of children in the more than 150 countries where it operates.

Xinhua News Agency Deputy Executive Director Zhou Xisheng said the partnership “aims to raise awareness of children’s situation throughout the world, and to promote the protection of child rights by governments, as well as the general public, with special emphasis on the media sector’s social responsibility toward children.”

Xinhua plans to produce comprehensive Internet, television, photography and text coverage that will improve public awareness of children’s rights and interests.

‘Global News Day’
On 20 November, Xinhua’s Global News Day for Children, the agency will broadcast 24 hours of multimedia ‘relay’ coverage across six continents. The coverage will include special profiles of children affected by challenges ranging from armed conflict to poverty; joint TV coverage of the global events marking Universal Children’s Day; and inter-platform exchanges of all Xinhua’s multimedia content.

© Xinhua/Ding Lin
UNICEF Representative in China Dr. Yin Yin Nwe is interviewed by a CCTV reporter on the joint venture between UNICEF and Xinhua News Agency.

Other plans include a global children’s photography campaign, ‘Children's Eyes on the World’, and an Internet poll on the current situation and future development of children.

Xinhua has mobilized all of its 33 domestic bureaus and 117 overseas branches to provide subscribers with news and multimedia information in eight languages. Today, the agency launched official web pages highlighting the programme and media coverage, at www.xinhuanet.com and www.chinaview.cn.

Also starting today, Xinhua will publish special reports daily – in Chinese and other languages – on children’s safety, subsistence, development and future. The news agency is committed to delivering in-depth coverage about the well-being of children worldwide.



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