Promoting positive gender roles in marketing and advertising

In the context of COVID-19: Key Considerations for Business

Kenzie, 10, studies at home with his grandfather
UNICEF/UNI347351/Mulyadi Daud


In an effort to address the impacts of coronavirus disease (COVID-19), companies are making a number of communications for its marketing or socially oriented messages to the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.

UNICEF and UN Women
Publication date
English, Indonesian

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