Hygiene education and behaviour change programme worth IDR 47 miliar launched

04 September 2020
Ferry Aditya (10) washing his hands
  • Everyone in the world should have the right to access clean water and sanitation (SDG6), the right to good health and wellbeing (SDG3) is also impossible without it. Indonesia has made huge progress, but the challenge to help 28 million Indonesian’s currently without access to a stable, guaranteed-safe clean water supply[1] and roughly 56 million Indonesians who lack access to proper and sustained sanitation facilities[2] remains. 25 million Indonesians also don’t yet use toilets according to UNICEF. To change this – both new facilities, and new awareness – that will change behaviour – is needed.
  • The COVID-19 Pandemic makes this challenge even more urgent – because it requires a whole of society effort to reduce transmission of the virus. Key to this is improving public understanding of safe hygiene and improving basic practices – like hand washing and keeping surfaces hygienic. Handwashing and minimising social contact are the number one thing individual can do to protect themselves, their families and communities from COVID-19. Doing so is the cheapest and most effective way to reduce the impact of the pandemic – saving lives and helping the Indonesian economy.
  • In partnership with Unilever, and together with our partners UNICEF, Save the Children, GIZ and SNV – the UK Government is funding Hygiene Education and Behaviour Change Projects in 7 Indonesian provinces, with a total value of 47 Miliyar IDR. Today representatives from Unilever, UNICEF and Save the Children will join Ambassador Owen Jenkins in launching these lifesaving projects and explaining what we hope to achieve and how.


Every life lost because of lack of clean water and sanitation is an entirely preventable tragedy. The knock-on effects of these preventable deaths on children, families and communities are profound.

Now the shared threat of Coronavirus is further focusing minds on the issue. Spread of the virus anywhere in the world raises the possibility of new, more dangerous strands of the virus developing. We are all in this global fight together. The UK is partnering with Indonesia to deliver change on the ground, saving lives and reducing the impact of Coronavirus.

The British Public are supporting the project through 47 Miliyar IDR of aid money. British company Unilever are matching that value in-kind, through provision of their expertise and essential health, hygiene and sanitation products. Our partners in this first phase are UNICEF, and UK aid organisation Save the Children.

Together, our key activities in Indonesia include:


  • Development of a state-of-the-art national training program on hygiene promotion.
  • Distribution of 1,000,000 bars of soap in support of COVID response efforts. This includes over 64,500 hygiene kits distributed by the Indonesian Red Cross and 202,000 being distributed to 1400 orphanages with Ministry of Social Affairs.
  • Establishment of a national PPPHW (the Global Public-Private Partnership for Handwashing) to lead sustained HWWS (Handwashing with Soap) practise.
  • Strengthening of national WASH cluster coordination and COVID protocol rollout.

With Save the Children:

  • Preventing the transmission of COVID-19 and reducing the stigmatisation of those affected, through awareness and behaviour change campaigns to educate children, caregivers and communities.
  • Improving access to personal hygiene materials, e.g. soap and hygiene kits.
  • Delivering effective Hand Washing with Soap programming.
  • Supporting the safe transition plan for children going back to school and for communities returning to routine activities with clear health and safety protocols.
  • Altogether delivering Hygiene and Behaviour Change Programme activities to support 25,000 direct beneficiaries and 500,000 indirect beneficiaries.


Save the Children Indonesia is focusing its efforts in Greater Jakarta and West Java provinces, as these are two of the most populous provinces in Indonesia and have some of the highest rates of COVID-19.

British Ambassador to Indonesia and Timor Leste, Owen Jenkins said:

“I am delighted the British public, a British business and a British charity are partnering together to tackle this prescient and critical challenge. Unilever is one of the world’s leading producers of soap, health and hygiene products; Save the Children is one of the world’s largest and most effective charities. Each is bringing their expertise to the table to help Indonesia extend clean water, health and hygiene out to remote parts of this vast country, complimented by the wealth of expertise held by UNICEF.”

Beauty and Personal Care Director, PT Unilever Indonesia Tbk, Ira Noviarti said:

"We believe that all parties must work together to help maintain public health during this pandemic. For that, partnership is key. For 86 years, Unilever has increased understanding of the importance of Clean and Healthy Behaviour (PHBS) through our brand Lifebuoy. Central to that is Handwashing with Soap (CTPS) – so far, over time, we have helped 99 million Indonesians do that. Now, we are continuing our commitment to help improve the health of the Indonesian people through providing support worth £50 million, realized in the form of hygiene products, access to hygiene education materials, and educational campaigns to the public regarding Behavior Change in Sanitation and Water Hygiene (WASH). Aside from Indonesia, this partnership will also be carried out in 17 other countries spread across Asia, Africa, Latin America and the Middle East.

Through this partnership, Unilever will provide a total of more than 20 million hygiene products, with a target of reaching 1 billion people by 2021. World leading academics in the London School of Hygiene & Tropical Medicine are also involved in this partnership, to ensure this program is supported by the latest scientific data and establishes the right targets for optimum, maximum impact.

We believe this partnership will drive positive, sustainable benefits for society. Not only useful in terms of increasing public understanding of PHBS, but also increasing access to WASH.”


UNICEF Representative, Debora Comini said:

“This alliance is an opportunity to join forces to promote sustained hygiene practices and behaviour during COVID-19. This will also have a long-term impact on the top two causes of child deaths in Indonesia: diarrhoea and acute respiratory infections.”


CEO of Save the Children Indonesia, Selina Sumbung said:

"The Coronavirus pandemic is one of the biggest crises in living memory. It is vital that we support children, families, communities and schools in Indonesia to practice safe hygiene, including basic measures such as handwashing with soap, to fight the spread of the disease and save lives. We are proud to work alongside the UK’s FCDO, Unilever and UNICEF on delivering these much-needed programmes. Together we will create a better future for children everywhere."


Notes to editor:

  • In the second phase the British Embassy will partner with SNV and GIZ.
  • For further information, please contact Head of Media and Communications for the British Embassy Jakarta, John Nickell (+62 812 1091 372)


[1] According to Water.Org

[2] BPS (Central Bureau of Statistics), 2019

Media Contacts

John Nickell
Head of Media and Communications
British Embassy Jakarta
Tel: +62 812 1091 372


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