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A call to put children first in business

Children’s Rights and Business Principles released in Indonesia

JAKARTA, 14 February 2013 – UNICEF, the Indonesia Global Compact Network and Save the Children have joined forces with the Ministry of Women’s Empowerment and Child Protection as well as other national partners in calling on the business community in the country to put children’s rights at the centre of the corporate social responsibility agenda.

The partners released the Children’s Rights and Business Principles during a national ceremony in Jakarta that was attended by the Minister of Women’s Empowerment and Child Protection, Linda Amalia Sari Gumelar, the Vice Chairperson of the Indonesian Chamber of Commerce (KADIN), Dr. Suryani Sidik Motik, as well as representatives of national and international private sector companies.

It is the first comprehensive set of principles to guide companies on the full range of actions they can take in the workplace and at production sites, in the marketplace where they promote and sell their products as well as in the community to respect and support children’s rights. The Children’s Rights and Business Principles were developed by UNICEF, the UN Global Compact and Save the Children based on input from business leaders, civil society and government representatives, key experts and children from around the world.

“Business – whether large or small –inevitably affects children in many ways, directly or indirectly. Safeguarding their rights is crucial to build a more inclusive society of healthy and well-educated citizens which is the basis of any stable and prosperous business environment,” said Angela Kearney, UNICEF Representative in Indonesia during the ceremony.

The Indonesia Association of Child-Friendly Companies, supported by the Ministry of Women’s Empowerment and Child Protection, will play an important role in monitoring the implementation of the Principles in the country. UNICEF will support the Ministry in developing regulations and guidance for the business community on how to become more child-friendly.

Kearney appealed to the Trade Ministry to use its political and economic clout to make sure that the release of the Principles in Indonesia marks the beginning of a whole new approach of doing business with and for children in Indonesia. “Fulfilling children’s rights is everyone’s business. The private sector must play a key role in ensuring that children’s basic rights to survival, growth and development are realized,” she said.

The Principles have already been released in more than 20 countries globally, including China, India and Malaysia. Almost another 20 countries are planning to release them in the coming months.

The Panel Discussion was moderated by Hermawan Kartajaya as UNICEF Indonesia Business Champion for Children, and featured representatives from CIMB Niaga Bank, Indonesia Global Compact Network, Unilever, and Kraft.


For further information, please contact: 
Regi Wirawan, Communication Officer, UNICEF, email:, Tel: 021 29968142





Children's Rights and Business Principles


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