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UNICEF - Kaskus launch child issues channel on Indonesia’s largest online community

JAKARTA, 28 June, 2010 — UNICEF and KASKUS today launched a dedicated channel to discuss child issues on Indonesia’s biggest online community, which has more than 1.8 million members (data as per 23 June, 2010).

This channel offers educational information in Indonesian for registered users as well as enabling them to exchange thoughts on issues facing children and young people in the vast archipelago. KASKUSERS as they are popularly known, are extremely active online – notching up over 180 million posts by June this year.

Simply by clicking on sub category “anak” at, users can:

  • Learn important facts about health, nutrition, education, child protection, fighting HIV and AIDS, and water and sanitation.
  • Find information to help netizens promote child rights.
  • Connect with other interested KASKUSERS from around Indonesia and the world to discuss ideas and experiences and propose solutions.
  • Share videos, audio reports, pictures and articles produced by netizens, particularly young people promoting child rights.

“Digital media has enormous potential to sharpen netizen’s minds, particularly the young, and to inspire them to bring their views, their ideas and their opinions to the crucial debate about children’s lives,” said UNICEF Representative in Indonesia, Angela Kearney.

“KASKUS provides a powerful tool that empowers netizens as well as creating a platform upon which young people can engage with adults in a safe online environment, helping them become a positive force for change.”

“KASKUS hopes that this channel can provide answers to the many questions from our users about good parenting and also increase their awareness on children’s welfare as a whole and how to help the challenges that Indonesians face,” said Ken Dean Lawadinata, Chief Executive Officer of KASKUS.

Previous support to UNICEF includes ongoing donation of their theme song. Net profits of the sales of this song as a ring back tone (after deduction by the operator and content provider) will be donated for one year till January 2011 to the expanded immunization programme through UNICEF.

UNICEF and KASKUS will symbolically sign the partnership on Wednesday, 30 June 2010 at Le Meridien Hotel, Sasono Mulyono Room 1, from 11 a.m. to 1 p.m. Famous songwriter Igor (a.k.a Saykoji) and KASKUSER will also be present at the ceremony.

To register for the event and for further information, please contact: KASKUS: Lani Rahayu, Public Relations Manager, +62 816 487 2254, or Tia, Public Relations Executive +62 815 140 444 00

UNICEF: Lely Djuhari, Communication Specialist, +62 811 802 338,


KASKUS, managed by PT. Darta Media Indonesia, was set up on 6 November 1999 and has garnered several awards such as:

  • Greatest Media Brand in 2000 – 2010,
  • Marketers Award (May 2010),
  • Top 6 site in Indonesia (, February 2010),
  • Most inspiring online site (Indosat 2009),
  • Most Innovative Website (Microsoft 2008),

Log on to KASKUS at or or

About UNICEF Indonesia

UNICEF has been in Indonesia since 1948, at the forefront of safeguarding children’s rights to survival and development. UNICEF supports programmes in child health and nutrition, water and sanitation, quality basic education for all, and the protection of children from violence and exploitation, UNICEF is funded entirely by voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF Indonesia and its work visit:  





Related links

Click here to access the Facebook acccount of Indonesia's most loved rapper, song writer and KASKUSER Saykoji and read what he says about helping kids in Indonesia.

Download Saykoji's rap song. Donate for UNICEF.



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