29 September 2023

Resilient Communities, Stronger Future

UNICEF India and USAID successfully partnered to support the Government of India in its response to the COVID-19 pandemic in 2020 and continued with support till March 2021.  The interventions implemented under the partnership covering Delhi, Maharashtra,  Gujarat, Madhya Pradesh, Rajasthan, Telangana and Andhra Pradesh aimed to appropriately respond and mitigate the risks of extensive Stigma and Discrimination caused by COVID-19 through a comprehensive Risk Communications and Community Engagement (RCCE) Strategy supporting and supplementing the efforts made by the government at the national and state level. USAID was amongst the first donors for UNICEF’s RCCE response to COVID-19 and with the generous support to the tune of $3.5 million, UNICEF India has managed to achieve some commendable results. The partnership led to the development of over 100  communication materials in 11 different languages focusing on the themes of COVID-19  Appropriate Behaviors (CAB) and ‘stigma and discrimination’. In addition, under the  partnership, the campaigns against stigma and discrimination had a reach of more than  150 million through messaging on social media platforms. The partnership also led to direct engagement with the most vulnerable communities and networks living in urban slums,  and hard to reach rural areas. Under the partnership, the RCCE efforts played a crucial role in effectively delivering COVID-19 and vaccine-related information to more than a 100 million people. This compendium of stories brings together a collection of successful case studies from different states of India. These stories are selected from both rural and urban settings, and  they represent the work done at the grassroots level by the collaborative efforts of UNICEF and USAID under different subject areas.