UNICEF-Radio4Child honour radio professionals for promoting children’s routine immunization and COVID-19 messaging
MUMBAI, 7 May 2022 – Multi-Grammy Award winning music composer, environmentalist and UNICEF Celebrity Supporter, today felicitated over 80 radio professionals from all over India at an event organized by Radio4Child, UNICEF India’s initiative to engage radio professionals with thought-provoking programming on child and maternal health.
The two-day Radio4Child workshop felicitated radio professionals from private FM and All India Radio from across the country for their commendable work during the COVID-19 pandemic as well as Routine Immunization. Radio professional re-affirmed to focus on the issue of Routine Immunization.
Zafrin Chowdhury, Chief of Communication, Advocacy and Partnerships, UNICEF India, said, ” We sincerely appreciate the engagement with radio professionals and RJs through the Radio4Child platform across the challenging years of the pandemic, that consistently brought forth issues that affected children. Radio, with its power of your voice brings alive stories, voices, issues and situations that connect effectively with your listeners. I am very happy that today we also have with us a creative giant and multi-Grammy Award winning music composer and UNICEF Celebrity Supporter, Ricky Kej to felicitate and acknowledge this collaboration.
Our work, however, is not yet over. As you know while India’s immunization coverage of children has improved substantively across the country, there are still gaps in immunization coverage, especially from marginalized communities in urban and rural areas,” she said.
Thanking the radio professionals and RJs, for their dedication and commitment to create a better tomorrow for every child, UNICEF Celebrity Supporter, Ricky Kej, said, “Media is a powerful force that can contribute to all children getting vaccinated, living a healthy life, and reaching their full potential. We need to continue the excellent work done during the pandemic in building awareness and countering rumours. Your ability to creatively reach your audiences with information is a game changer and allows for effective messaging that counter vaccine hesitancy among parents.”
During the pandemic, Radio4Child engaged with over 2,000 radio professionals from all over India through capacity building workshops/sessions and one-on-one communication to sensitize and encourage creative programmes around COVID-19, vaccination and impact on children.
The COVID-19 pandemic disrupted essential immunization services due to multiple reasons, it has increased the possibility of un/partially vaccinated children being exposed to the risk of vaccine-preventable diseases (VPD). The Government of India launched the Intensified Mission Indradhanush (IMI) 4.0 programme earlier this year to focus on geographic areas where improvement in Routine Immunization coverage is required.
Dr Sachin Desai, State Immunization Officer, Government of Maharashtra, giving an update on IMI 4.0 said, “It costs more to control an outbreak than to prevent it. The opportunity costs of not vaccinating all children are staggering, particularly for overstretched health systems. Our work to provide children and communities with essential health services including vaccination is more critical now than ever. The Government of India is committed to provide essential health services for children in preventing and containing further disease outbreaks.”
Rajeshwari Chandrasekar, Chief of Field Office, UNICEF Maharashtra, stressed on the need to spread the message of vaccine equity. “Narrowing the immunization gaps among the poor, marginalized, uneducated groups in all geographic locations – rural and urban – must be a priority. We must close the immunization gap in every state, in every district and in every community to ensure that children have life-long protection from vaccine preventable diseases,” she said.
The hashtag for the event and World immunization Week #LongLifeForAll, with ‘long life’ reflecting the importance of lifespan vaccinations, and ‘for all’ reflecting the importance of vaccine equity. It celebrates the long history of vaccination in a tone of gratitude, care, and love.
Notes to Editors
For photographs from the event, click here.
UNICEF believes that radio, with its extensive reach, can be a critical link in creating awareness and engaging audiences in remotest parts of the country on crucial public health initiatives.
UNICEF India conceptualized the Radio4Child platform in 2014 to encourage radio professionals to come up with innovative programming on child and maternal health. Since then, UNICEF has been conducting capacity-building workshops for radio professionals to help them integrate meaningful, appealing radio jingles or talk shows on the critical messages related to vaccination and other children’s issues.
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
UNICEF India relies on the support and donations from businesses and individuals to sustain and expand health, nutrition, water and sanitation, education and child protection programmes for all girls and boys in India. Support us today to help every child survive and thrive!
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