Fair Start
Every child deserves a fair start in his/her life and deserves adequate nutrition, education, sanitation, protection and health care.
- Available in:
- English
- हिंदी
Every child deserves a fair start in his/her life and deserves adequate nutrition, education, sanitation, protection and health care. The campaign draws attention to the lives of many children who are deprived of these basic rights, often at times determined simply by where they are born. Every child should have a fair and equal chance in life, irrespective of caste, ethnicity, gender, poverty, region or religion.
In the context of the global advocacy efforts on Equity for Children, under the new Sustainable Development Goals, this campaign makes the case for reducing persistent gaps in equity.
The #FairStart campaign uses strong messages and images related to key areas of inequity for India’s children, supported by data points for each of the key priority issues. A series of impactful films gives an insight into the lives of thousands of children from various background, who are full of potential but less likely to grow up healthy and safe, less likely to attend school, less likely to learn, and more likely to be married as children.
The main film ‘A Fair Start’ is developed around the immense contrasts we see in India: the unequal childhood, and wants to make this more visible as a conversation starter.
The film uses nursery rhymes we all grew up singing, accompanied by visuals, which are in stark contrast to the lyrics. While some children sing about pocket full of posies, Jack n Jill, there are children who are stuck in the shackles of poverty, child labour, gender discrimination, child abuse and inequality.
Every child deserves a #FairStart
- 6.1 million children in India are out of school. (Source: SRI-IMRB Study for MHRD, Govt. of India, 2014)
- Around 10 million children in India are engaged in work. (Census 2011)
- Almost 39 per cent children under 5 in India are stunted in their growth and development. (RSOC 2013-14).
- About 42 per cent of tribal children in India are stunted in their growth and development and almost half the population of India
- Almost 1/3rd of women from the poorest families are not assisted by a skilled health provider during delivery. (RSOC 2013-14)
- 564 million people in India still practice open defecation. (UNICEF-WHO JMP 2015)
- Girls in India deserve an equal chance in life too, but on an average 2.22 million girls marry early every year in India
- Close to 23 per cent girls between 15-19 years of age experience physical or sexual violence
In the context of the global advocacy efforts on Equity for Children, under the new Sustainable Development Goals, #FairStart makes the case for reducing persistent gaps in equity in India.
The #FairStart campaign aims at engaging the larger public in a debate and for everyone to see they have a role to play to make sure every child can have a fair chance in life.
Fair Start means that every child deserves a fair and equal chance in life
Fair Start means that every child deserves a fair and equal chance in life, irrespective of caste, ethnicity, gender, poverty, region or religion.
Every child deserves a fair start in his/her life and deserves adequate nutrition, education, sanitation, protection and health care. The campaign draws attention to the lives of many children who are deprived of these basic rights, often at times determined simply by where they are born.
“Often the issues faced are immensely complex in nature and cut across all layers of society. To make change happen a mind-shift is required. The #FairStart campaign aims at engaging the larger public in a debate and for everyone to see they have a role to play to make sure every child can have a fair chance in life”, Caroline Den Dulk, Chief, Advocacy & Communication, UNICEF India.
