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Communication support for the Polio Eradication Initiative

© UNICEF/HQ05-0640/ Irwin Ferdiansyah
Indonesia: A toddler displays her finger, which has been inked to indicate that she has been immunized.

Communication plays a crucial role in polio eradication, fostering understanding of the disease and acceptance of the vaccine. UNICEF has key communication and social mobilization responsibilities in the endemic countries and also in effectively responding to re-introductions.

To meet these responsibilities UNICEF employs a strategic communication philosophy called Communication for Development (C4D). C4D is a systematic, planned and evidence-based strategic process that promotes positive and measurable individual behaviour and social change.

This communication approach privileges local contexts and relies on a mix of communication tools, channels and strategies. C4D is not public relations or corporate communications, but rather programme specific initiatives that empower people to speak for themselves and to fully participate in polio eradication efforts.

UNICEF uses dialogue and consultation with, and participation of children, families, communities and networks to identify key issues, challenges and opportunities to promote immunization and other child survival interventions. These pages offer information and updates on the current status of communication for polio eradication initiatives.




Schedule of communication campaigns

A listing of  the supplementary immunization activities required for polio eradication, 2008-2009, as of May 2008.


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