Sistema Jalisciense de Radio y Televisión (SJRTV)

Sistema Jalisciense de Radio y Televisión (SJRTV) is a public institution of the State of Jalisco, administered by the Ministry of Culture.  It is currently the leading public network in Mexico.  Its mission and vision focuses on serving the community with educational media, culture and entertainment to strengthen national identity, knowledge and respect for other cultures and promoting the most basic universal values.  SJRTV operates a television channel, called Channel 7 (C7), and 5 radio stations.

ICDB Programme
For its ICDB activity, SJRTV utilized its regular children’s show “La Barra Infantil.”  For this episode, the focus was on the Girls Are… Boys Are… theme.  The children on the show decided on the discussion subjects – colors, sports, books, etc… - and explained in their own words the differences between being a boy or girl.  The 45-minute show also featured music and pre-recorded spots.

Approach to Children and Children's Programming
15% of SJRTV’s programming is devoted to children.  This includes Barra Infantil, which is scheduled Saturdays and Sundays from 10:00 AM – 12:00 PM.
The programme is made by approximately fifteen children of different ages, who work on their own spots and each week research a subject to develop, with the assistance of youth collaborators and station producers. They keep in touch with the audience through email and social media. Barra Infantil features interviews with children, who give their views and by doing so get involved with the programme in an active way. On the show, children also interview people involved with culture and science in Jalisco State, as well as other children at schools or in the streets.

During special programmes, the show is broadast live from significant places for the children in Jalisco: zoo, parks, museums, fairs, etc.  In these programs, children share the experience of living in a place, their environment, what they have learned and the fun they have.  In some cases, if the children are comfortable with participating, the staff of Barra Infantil invite them to be part of the crew.

Children participating in Barra Infantil are between 4 and 15 years old. During the development and recording of the program, children learn and share together with other young collaborators. This team had learned to support each other, growing up together sharing their opinions with respect. 

Throughout the year, students pursue professional training at SJRTV, some in production areas and others to write and do research for the scripts.