This Easter, Lidl Hellas joins forces with UNICEF in combating violence against children.
Lidl Hellas and UNICEF Greece Country Office announced the start of their collaboration aiming to combat all forms of violence against children in the country.
ATHENS, 4 APRIL 2023 - Between April 3rd and April 15th, Lidl Hellas will offer €0.10 to UNICEF every time a customer scans their the Lidl Plus digital card, in support of UNICEF’s the “Collaboration to end violence against children” programme.
The multifaceted collaboration of the two entities will include a wide range of initiatives related to the protection of children supporting, among others, a data mapping exercise regarding violence against children in Greece and the development of a national monitoring framework, a series of seminars addressed to journalists and communication professionals with reference to the proper management of the disclosure and media coverage of child abuse cases, as well as the creation of an interactive mobile app dedicated to inform, shield and protect adolescents and young people from online gender based violence and violence cases.
UNICEF’s collaboration with Lidl Hellas falls under a broader UNICEF Country Programme priority to prevent and combat violence against children as agreed upon in collaboration with the Greek State.
For Lidl Hellas, “offering support to human beings, especially to children, and the protection of human rights, is a priority. This is proved on a daily basis through the company's actions. Thus, with this new cooperation with UNICEF, the company actively contributes in the application of a broader and multilevel framework of comprehensive support for the prevention and addressing violence against children”.
Scan your Lidl Plus digital card in support of a good cause and become a part of this joint effort!
The United Nations Children's Fund (UNICEF) promotes the rights and wellbeing of every child around the world. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
UNICEF is financed exclusively by voluntary contributions from individuals, the private sector, foundations and UN member states, including the EU. Donor support is crucial as we create a global alliance for reaching every child without any exception.
For more information about UNICEF and its work for children in Greece, visit www.unicef.org/greece.