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Agoo - Content and Validation Workshop in Accra

Accra, 22 October, 2018 - In 2015, as a response to the Ebola emergency and Cholera outbreak in Ghana, UNICEF partnered with the Government of Ghana, MTN and Viamo to create "AGOO", a free mobile-based communication platform that provides life-saving information to the people of Ghana in 7 different languages. The original Interactive Voice Response (IVR) system as well agent-operated call centers transitioned into an IVR system and SMS service providing vital information on health, education. WASH and child protection to mobile phone users, who can access IVR messages at their convenience.

To date, AGOO has registered close to 2 million calls averaging close to 2000 calls every day. 85 per cent of callers are under 24 and 55 per cent are female. However, content on AGOO became static and restricted caller engagement leading to AGOO to move into the third phase which aims to focus on new topics around young people, women and girls as well introduce AGOO games onto its IVR platform.

As a result of the new youth friendly content that was developed, a 2-day workshop was held in Accra on Monday and Tuesday, the 22nd and 23rd of October, 2018. Representatives from the Ghana Health Service - Health Promotion & Nutrition Departments, Ghana Education Service - School Health Education Programme, Curious Minds, Light Foundation - Muslim Youths, Ghana Girl Guides Association, Boy Scouts, Literacy Bridge, Theatre for Social Change, UNICEF and Viamo actively participated in reviewing, validating and finalizing the proposed new IVR content with a focus on youth engagement. Topics include adolescent and maternal health and nutrition, sexually transmitted infections, menstrual hygiene management, sexual and gender-based violence, child abuse and education.

Additionally, Viamo introduced the group to AGOO games, a more dynamic platform that will engage young callers to choose their own outcomes and consequences, which will be reviewed, finalized and introduced to AGOO callers at a later stage. 

 

 
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