My radio, My weapon

I see education as the bedrock of development

Timoah Kunchire and Romuald Ngomssi
01 August 2023
Amadu hosting a radio show
UNICEF/Radio Builsa/2023
Amadu hosting a radio show

Amadu Iddrisu Seinu, a native of a farming community called Kpaliwougu in Wa East district of the Upper West Region in Ghana says, “I have realized that my radio station is a potent weapon for fighting ignorance and for transforming education in my area.’’ Amadu is a radio producer and host at Radio Builsa, a community radio in Sandema in the Builsa North Municipality. He used to produce a social programme dubbed in ‘Nyeboka Wie Daloung’ language every Tuesday between 8 pm and 9 pm to share information on life skills and general wellness. As Head of News for this community radio, Amadu used the platform to feature personnel from the education directorate to communicate on policies and stakeholders’ roles in promoting and improving learning for children in the local area.


In August 2022, Amadu was chosen as one of thirteen (13) Builsa North District Change Leaders programme funded by Jacobs Foundation in collaboration with UNICEF as part of the change leaders. He took part in a training workshop for key actors in education. After the training, he realized that his radio show can be used as a weapon to fight ignorance and strengthen the learning ecosystem in his communities.

"I see education as the bedrock of development especially for children from deprived communities, hence my commitment in using the radio to champion issues of education,"


“I intend to foster the collaboration between my station and the education directorate so we can have more and regular engagement by communicating policies, programmes, and activities geared towards improving education in the municipality.”

Amadu made this happen, now, he deliberately designs and broadcasts education programmes to bring out the issues such as assumptions of parents/guardians on educational policies. He is currently working to create more partners to support the radio shows by visiting and interviewing citizens in various communities. He also shares regular updates on educational policies. During an advocacy event in January 2023, Amadu facilitated the use of Radio Builsa to sensitize parents to support their wards’ education and to enroll their children at the right age into kindergarten.

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