End Violence – communication campaign on violence against children in Georgia- reviews its results on World Children’s Day

20 November 2018
World Children's Day 2018

TBILISI, Georgia, 20 November, 2018. Community discussions, public debates among schoolchildren about violence, discussions with parents and teachers, open lessons have contributed to forming a better understanding about the negative influence of violence on children. The six-month communication for social change campaign to influence  social norms on violence against children – End Violence - was carried out by UNICEF with the support of the European Union and aimed at stirring pubic discussions and having more people learning and using alternative, positive parenting methods.

“The campaign End Violence helped us to initiate a dialogue in the society about what is violence but it is important to continue this dialogue until we see the real change”, said Dr. Ghassan Khalil, UNICEF Representative in Georgia. “UNICEF is closely working with the Government to strengthen the state child protection mechanisms but the desired change does not happen without changing public attitudes and norms. Therefore, there is a need to integrate communication for social change into the state policies and budgets. It is not accidental that we are talking about violence on World Children’s Day, a global day of action ‘for children, by children’ to raise awareness for many children that are victims of violence, unprotected and neglected,” added UNICEF Representative.

November 20, 2018

At a special event organized by UNICEF on World Children’s Day, young people from different schools presented their ideas about violence against children. As per the main message of World Children’s Day - “Turn the World Blue”, the hall of the university was decorated in blue. #WCD #WorldChildrensDay #GoBlue

Posted by UNICEF Georgia on Friday, November 30, 2018

The campaign resulted in creating a core group of advocates in the country to assist with further changes. Seven community meetings with participation of more than 200 people were organized in different regions of Georgia, more than 300 parents throughout the country engaged in discussions about positive parenting, 200 teachers from up to 30 schools went through special training on positive disciplining, more than 200 children and young people participated in public debates and discussions about violence and learned conflict resolution through peaceful methods.

The discussion about the results of the End Violence campaign coincided with the World Children’s Day celebrated worldwide on 20th November. On this day UNICEF is inviting the public to go online and sign a global petition asking leaders to commit to fulfilling the rights of every child now and for future generations, so that every child is in school, safe from harm and can fulfill their potential.

As part of the day, UNICEF is asking supporters to raise their voices in solidarity with the most disadvantaged and vulnerable children by helping ‘turn the world blue’ – by doing or wearing something blue at school, on the streets, on social media, in boardrooms and on sports fields on 20 November. In Georgia, Tbilisi’s Iconic landmark, TV tower, will light up blue today.    

Tbilisi TV Tower lights up in blue to mark World Children's Day 2018

In commemoration of the World Children's Day Tbilisi TV Tower,along with landmarks all over the world, lights up in blue to send a message that all children should be protected from violence and enjoy all their rights. #goblue ბავშვთა მსოფლიო დღესთან დაკავშირებით თბილისის ტელეანძამ ფერი იცვალა და ლურჯად შეიფერა. მსოფლიოს სხვა ღირსშესანიშნავ შენობასა თუ მონუმენტთან ერთად, თბილისის ანძაც შეუერთდა გზავნილს, რომ ყველა ბავშვი დაცული უნდა იყოს ძალადობისგან და ყველა მათგანის უფლებები იყოს გარანტირებული. #გახდილურჯი

Posted by UNICEF Georgia on Tuesday, November 20, 2018

To celebrate the annual commemoration, stars and leaders from the worlds of entertainment, government, sport and business will rally for children in support of their rights, and children will ‘take over’ high-profile roles to highlight issues that are important to them. Emmy-nominated actress Millie Bobby Brown has been announced as UNICEF’s newest Goodwill Ambassador.

In her role as UNICEF Goodwill Ambassador, the British star of Stranger Things will use her global platform to help raise awareness of children’s rights and issues affecting youth, such as lack of education, safe places to play and learn, and the impact of violence, bullying and poverty. She joins a list of UNICEF Goodwill Ambassadors including: Muzoon Almellehan, David Beckham, Orlando Bloom, Jackie Chan, Priyanka Chopra, Danny Glover, Ricky Martin, Leo Messi, Liam Neeson, Shakira and Lilly Singh.

Media Contacts

Maya Kurtsikidze
Communication Officer
UNICEF Georgia


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

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