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UNICEF lauds China Central Television’s work for and with children

Image de l'UNICEF
© UNICEF/Toutounji
UNICEF Deputy Executive Director, Kul Gautam, presents a plaque to the Director General of CCTV’s Center for Youth and Children, Yu Pei Xia.

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NEW YORK, 4 August 2003 - UNICEF today honoured China Central Television (CCTV) for its support for the International Children’s Day of Broadcasting and its contribution to quality broadcasting for and with children.

At a meeting in UNICEF’s New York headquarters, UNICEF Deputy Executive Director, Kul Gautam, praised CCTV’s longstanding commitment to children’s programming and presented a commemorative plaque to Yu Pei Xia, Director General of CCTV’s Center for Youth and Children. “CCTV is a highly valued partner of UNICEF’s office in China,” said Mr Gautam. “CCTV’s work for and with children is innovative and inspirational, and is recognized throughout UNICEF. We look forward to continuing collaboration with you.”

The presentation was attended by Ambassador Zhang Yishan, Deputy Permanent Representative and Charge d’Affaires ad interim of China Mission to United Nations, and UNICEF staff.

Image de l'UNICEF
© UNICEF/Toutounji
(left to right) Kul Gautam, Yu Pei Xia and Chinese Ambassador Zhang Yishan at the presentation ceremony at UNICEF Headquarters in New York.

In his acceptance speech, Mr. Yu Pei Xia emphasized CCTV’s commitment to children and presented examples of CCTV’s children’s broadcasting, including an extensive series on children from China’s 56 different ethnic groups, and the Galaxy Teenagers’ TV Training Institute, which gives children the skills and experience to report and produce their own television programmes on issues that concern them.

CCTV plans to open a dedicated children’s channel later this year and is a strong supporter of the International Children’s Day of Broadcasting (ICDB), creating opportunities for Chinese children to voice their views and opinions. ICDB is UNICEF's global children's broadcasting initiative and is implemented by more than 2,000 broadcasters on the second Sunday every December when children take to the air as producers, presenters, newsreaders and reporters.

Mr Yu Pei Xia is leading a four-strong delegation from CCTV who met senior staff at UNICEF NYHQ as part of a short tour of the United States, which will include discussions with respresentatives of US-based children’s media producers and networks.