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Ethiopia, 24 September 2010: Great Ethiopian Run launches 'I’m Running for a Child' campaign

© UNICEF Ethiopia/2010
At the launch of 'I'm Running for a Child' campaign. From left: Ted Chaiban, UNICEF Representative in Ethiopia, Sister Zebideru , Director of Mary Joy, Abebech Gobena, and Haile Gebreselassie, champion runner.

ADDIS ABABA, 24 September 2010 – The Great Ethiopian Run, in partnership with the United Nations, today launched its fundraising and awareness campaign for children for 2010 – “I’m Running for a Child – Narrow the Gap to Meet the Goals.”

During the tenth staging of the Run, the campaign seeks to raise a minimum of one million birr for social protection and welfare projects, including those run by two local NGOs, Mary Joy and Abebech Gobena.

The fundraising campaign is organized in the context of the 5-year countdown to achieve the Millennium Development Goals (MDGs). The campaign will highlight the positive achievements in Ethiopia as well as stimulate debate on strategies to address the remaining challenges to meet the MDGs by the year 2015.
At the UN, all countries across the globe have gathered again for an MDG summit to review progress and discuss what more needs to be done to achieve the MDGs. Ethiopia’s own Prime Minister Hon. Meles Zenawi made an address in the high level plenary meeting. He highlighted the remarkable achievement of the Ethiopian economy, which over the past seven years has achieved an 11.6 per cent annual average growth rate. He also indicated that this robust economic growth creates the basis for a similar robust growth in social indicators in order to achieve the MDGs.

At the same summit, UNICEF is calling for 'Achieving the MDGs with Equity'. Spending on the most disadvantaged and at-risk children and families, concentrated in the greatest numbers, in the hardest-to-reach locations is the most cost-effective way and efficient manner to reach the MDGs. 

“The United Nations in Ethiopia is joining hands with the Great Ethiopian Run for a unified five-year campaign," said Ted Chaiban, UNICEF Representative to Ethiopia. “The principle and purpose behind the campaign is the need to raise awareness that the only way Ethiopia will achieve the MDGs in Ethiopia is to do so with equity, ensuring the hardest to reach and the poorest are not left behind. UNICEF’s contribution to this campaign is the “Running for a Child” advocacy and fundraising campaign, which recognizes that the majority of the MDGs are focussed on children and therefore the importance of a special attention to Ethiopia’s youngest citizens.”

Since 2005, The Great Ethiopia Run in collaboration with UNICEF has been raising funds for local charitable organizations. So far, over 1 million birr has been raised, with more than ten different charities benefiting.
Great Ethiopia Run participants are encouraged to join the ‘I’m Running for a Child – Narrow the Gap to Meet the Goals’ campaign, by using their race participation to raise sponsorship for social protection initiatives undertaken by civil society organizations like Mary Joy and Abebech Gobena, and be part of the efforts to achieving the MDGs with equity. Sponsorship forms are available online and at registration desks when registration opens next week.
On Sunday, 10 October, Great Ethiopia Run will stage a Kids Carnival, at the Tropical Gardens, from 10am to 5 pm. Tickets are available from the Great Ethiopia Run office and all ticket proceeds go towards the campaign. 
In addition, donations from individuals and businesses will be gratefully accepted.
Race registration for the 2010 Great Ethiopian Run 10 km race opens on the 4 October, at locations around Addis Ababa city centre: Dembel city centre, The Hilton Hotel and Tana Merkato. 

For Further Information Please Contact:

Dr. Kerida McDonald, Chief, Communication Cluster, UNICEF Ethiopia.
Tell: 0115184000, email:

Indrias Getachew, Head, Media and External Relations Unit, Commication Cluster, UNICEF Ethiopia
Tel: 0115184026, email:

Ermias Ayele, General Manager, Great Ethiopian Run.
Tel: 0116633646 email:

Dagmawit Amare, Office Manager, Great Ethiopian Run.
Tel: 0911414129, email:



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