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Kenya, 30 November 2016: UNICEF and King Kaka partnership to end AIDS among adolescents and young people

© UNICEF Kenya/2016/Serem
Celebrity Kenyan Rapper King Kaka and UNICEF Kenya Representative, Werner Schultink, shake hands after signing new partnership.

 
NAIROBI, Kenya, 30 November 2016 – Today UNICEF Kenya and Kaka Empire have entered into an innovative new partnership to end AIDS among adolescents, the Tunakula Life Na Adabu (Live Life, Responsibly) initiative. The initiative is aimed at stepping up efforts in supporting adolescents and young people to better understand HIV risk and improve care and support for those already living with the virus.

This partnership has been launched against new data which shows that 51 per cent of all new adult HIV infections are among 15 to 24 year olds. Of Kenya’s 1.5 million people living with HIV, nearly 20 per cent are between 15-24 years. UNICEF and Kaka Empire are partnering to effectively reach vulnerable adolescents and young people who are at risk of infection or are living with HIV. Despite the many medical advances around HIV testing and treatment, in many instances, it is the stigma which hinders progress and prevents young people from knowing their HIV status or enrolling into HIV treatment.

The Tunakula Life Na Adabu initiative comes at a time when young people are in need of innovative methods of speaking and engaging with them. UNICEF Kenya and Kaka Empire will roll out a number of activities that will use music, social media and workshops to get adolescents and young people talking, thinking and acting to celebrate life and live responsibly.

King Kaka of Kaka Empire says, “We have all been affected by HIV. I know many who are living with the virus and we need new ways of talking about HIV and AIDS in Kenya. Each one of us has to do our best to prevent infections and lead by example in providing support for those living with HIV. By partnering with UNICEF, I want to make a difference and spearhead change for adolescents and young people and take the Tuna Kula Life Na Adabu initiative across the country.”

Werner Schultink, UNICEF Kenya Representative, says ”UNICEF is excited to be partnering with King Kaka, Kaka Empire and their talented celebrities in this new communication initiative to change the conversation about HIV, adolescents and young people in Kenya. Through the power of music and social media, UNICEF together with our partners, including the National AIDS Control Council and UNAIDS aim to make a lasting difference to end AIDS among adolescents and young people.”

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About Kaka Empire
Kaka Empire is a Kenyan artist management company that manages musicians, stand-up comedians and Djs in East Africa.

About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work for children visit www.unicef.org.

For media enquiries only, please contact:
Daniel Oloo, Communication Specialist, UNICEF Kenya, Tel: + 254 722 416551, Email: doloo@unicef.org, Web: www.unicef.org/kenya, Twitter: @UNICEFKenya

Lisa Ang’iro, PR and Marketing Manager, Kaka Empire, Tel: +254 721 785975, Email: angiroakumu@gmail.com, Web: www.kingkaka.com, Twitter: @Kaka Empire

 

 
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