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25 May 2016: Pioneering new film “The Beginning of Life” to be released across global streaming and multimedia platforms

 
NEW YORK, 25 May 2016 – The Beginning of Life, a groundbreaking feature documentary that explores the impact of a child’s early environment on their cognitive, social and emotional development, will be released worldwide on Netflix, iTunes and Google Play on 1 June 2016.

The film, supported by UNICEF and featuring supermodel Gisele Bündchen and Nobel Memorial Prize in Economic Sciences winner James Heckman, is the brainchild of Director Estela Renner (Way Beyond Weight) and was produced by Brazil-based Maria Farinha Filmes.

The 90-minute feature documentary was created in response to advancements in neuroscience that uncover the crucial role that the early years of children’s lives play in determining their futures successes.

Filmed across Argentina, Brazil, Canada, China, France, Italy, Kenya and the United States, The Beginning of Life documents the early lives of children and their families; and features interviews with specialists from the early childhood development arena.

“Effective early childhood development takes place when children feel nurtured, cared for, protected and loved. When children receive all of these key elements in their formative years of life, they have the best possible chance of developing fully,” UNICEF Chief of Early Childhood Development Pia Britto said.

“This beautiful film, which we are so proud to support, depicts how social environments are as important as genetics in influencing children’s development. The evidence should compel governments and policy-makers to act now and prioritize investment in the earliest years of children’s lives – from parenting to care and early learning programmes for all children,” Britto said.

The families starred in the film are from a range of cultural, ethnic and social backgrounds, including supermodel Gisele Bündchen in Brazil, and Phula, a girl who cares for her siblings by herself in India. Maternity leave, the role of fathers, co-parenting, poverty, child rights, violence and neglect are explored throughout the film, providing a unique basis and understanding of early childhood development.

"Emotional recollections for both good and evil have a much greater weight during this period, which is a time of formation, creation and structuring of individuals,” said film director Estela Renner.

In a testimony in the film, Nobel Memorial Prize in Economic Sciences winner James Heckman said “taking proper care of our babies is the best investment that can be made in humanity”.

In addition to UNICEF, the film is also supported by Maria Cecília Souto Vidigal Foundation, Bernard Van Leer Foundation and Alana Institute. It is dubbed in six languages and subtitled in 21 languages.

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Notes to Editors:

Service
Title: The Beginning of Life (www.thebeginningoflife.com)
Release date: 1 June 2016 (Netflix, iTunes and Google Play)
Runtime: 90 min
Filming Locations: United States, Brazil, China, France, Italy, Argentina, Kenya, India, and Canada.

Credits
Directed by: Estela Renner
Film Editing by: Jordana Berg
Writer: Estela Renner
Director of Photography: Janice D’Ávila
Producer: Maria Farinha Filmes, Estela Renner, Luana Lobo and Marcos Nisti
Assistant Director: Mari Mitre
Direction Production: Juliana Borges
Soundtrack: Ed Côrtes
Storyline: Ana Lucia Villela and Estela Renner
Presented by: Maria Cecília Souto Vidigal Foundation, Bernard Van Leer Foundation, Instituto Alana and UNICEF

Trailer: https://www.youtube.com/watch?v=LHqUMqvL1RQ
Condensed videos can be downloaded here:
https://www.dropbox.com/sh/1pfyaz1osedfduw/AACtHvF6C9fl7fkgUF2zZQOBa?dl=0
Images can be downloaded here:
https://www.dropbox.com/sh/garcqbyhdhhrsch/AAA2Zky2Y6QV00g7FQGQhWN8a/Social%20Network%20image%20kit?dl=0

About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children visit www.unicef.org

Follow UNICEF on Twitter and Facebook

For more information, please contact:
Georgina Thompson, UNICEF New York, Mobile: + 1 917 238 1559, gthompson@unicef.org
Fernanda Thompson, Fernanda Thompson Estratégias, +55 11 3088 4252, fernanda@fernandathompson.com.br

 

 

 

 

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