Majid Al Futtaim Egypt partners with UNICEF and the Ministry of Social Solidarity to provide a training programme for vulnerable children

16 October 2022
Majid Al Futtaim Egypt Partners with UNICEF and the Ministry of Social Solidarity to Provide a Training Programme for Vulnerable Children
UNICEF/Egypt 2022/Basma Fathy

Cairo, Egypt, 16 October 2022: A Memorandum of Understanding (MoU) was signed today between UNICEF for the United Nations Children’s Fund and Majid Al Futtaim Egypt, in close collaboration with the Ministry of Social Solidarity. This two-year partnership aims to launch a programme for the Skilling of Children and Young People, which will be executed by Carrefour, owned and operated by Majid Al Futtaim in Egypt.

The signing took place today in the presence of Philippe Peguilhan, Country Manager of            Majid Al Futtaim Retail in Egypt, and Jeremy Hopkins, UNICEF Representative in Egypt, who both discussed the shared vision of this partnership. The programme will provide 200 vulnerable children at risk between the ages of 15 and 24 years with skilling and training opportunities to support their transition into adulthood.

During the session Philippe Peguilhan, Country Manager of Majid Al Futtaim Retail in Egypt, stated: “Majid Al Futtaim Retail is constantly looking for ways to provide equal opportunities and experiences for all. The partnership with the United Nations Children’s Fund enables us to offer vulnerable children and young people internship and training opportunities at our stores, building on Carrefour’s unwavering commitment to and support of the communities in which it operates. We look forward to continuing to foster a safe, inclusive environment by launching initiatives and partnerships like this, that look to drive positive change within the society.”

With the support of the Ministry of Social Solidarity (MoSS) and partnering NGOs, the children will be trained at different departments at Carrefour’s hypermarkets – including the bakery, fresh food, consumer goods, textile and light household sections – during a two-month training placement.

Meanwhile, Jeremy Hopkins, UNICEF Representative in Egypt, commented: “This partnership is a step in the right direction to empower children and young people at risk as they will be provided with skills and training to support their transition to adulthood and prepare them for the labour market."

“UNICEF is working with partners in Egypt to support the government with strengthening child protection systems and the provision of improved care services to more than 125,000 children at risk. I would like to extend my gratitude to the Government of Egypt, Carrefour and to the Egyptian Foundation for advancement of the Childhood Condition (EFACC) for their efforts, and to also thank the Embassies of Denmark and the Netherlands and the Italian Cooperation for supporting the ‘training and rehabilitation’ programme”, Mr. Hopkins added.

Through this partnership, UNICEF and Carrefour contribute to the work led by the Ministry of Social Solidarity as testament to its significant impact on Egyptian society and the shared responsibility all partners have towards the community.

 

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Media Contacts:

Nada Daoud
nada.daoud@ogilvy.com

Menna Anis
menna.anis@ogilvy.com

Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

https://maf.am/Majid_Al_Futtaim_EN

About Carrefour

Carrefour was introduced to the region in 1995 by UAE company Majid Al Futtaim.The Company is the franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia. To meet the growing needs of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Carrefour provides access to an unrivalled choice of quality products, at unbeatable value for the 750,000 customers it serves daily. Committed to supporting local economies, producers and suppliers in the communities it serves, Carrefour resources over 80 percent of its products from the region.

Media contacts

Jonathan Crickx
Chief of Communication
UNICEF Egypt
Hala Abu Khatwa
Communication Specialist
UNICEF Egypt

About UNICEF

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children, visit www.unicef.org/egypt/