Al Ahly Sporting Club and UNICEF Join Hands for Children’s Rights in Egypt

23 July 2019
Al Ahly Sporting Club and UNICEF Join Hands for Children’s Rights in Egypt
UNICEF/Egypt 2019/Omar Mattar

CAIRO, 22 July 2019 – At the premises of Al Ahly Sporting Club, UNICEF signed today a four-year agreement with Al Ahly Sporting Club, one of the region’s and Africa’s most popular football clubs, to advocate for the rights of disadvantaged children across Egypt.

Al Ahly and UNICEF strongly believe in the power of sports to bring a positive change to the lives of millions of children. This agreement comes on the occasion of 30 years since the Convention on the Rights of the Child.

“Al Ahly Sporting Club has a strong focus on children and young people. We have tens of millions of fans and followers who absolutely love football. Willing to play an active and positive social role in our society, we are confident that this cooperation will contribute to the well-being of children, especially the most vulnerable in Egypt,” said Mahmoud el Khatib, President of Al Ahly Sporting Club.

With this cooperation, UNICEF in Egypt and Al Ahly are aiming at jointly raising public awareness on key issues impacting children including in health, nutrition, early childhood development, girls’ empowerment and protection from all forms of violence. The agreement will leverage voice and influence to advocate for the realization of children’s rights and come up with solutions for boys and girls to have a fair chance to fulfill their potential.

 “With this partnership, we will be scoring goals with and for children. We will take every chance to promote child protection, social inclusion, learning, and ultimately harness the power of sports to help transforming children’s lives into the life they deserve,” said Bruno Maes, UNICEF representative in Egypt.

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Jonathan Crickx
Chief of Communication
Hala Abu Khatwa
Communication Specialist


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

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