Public communication and advocacy
The UNICEF country office in Egypt is guided by the Convention on the Rights of the Child and strives to establish child rights as enduring ethical principles towards children. In this regard, UNICEF promotes children’s rights and advocates for having their rights to survive, thrive and fulfill their potential, focusing on reaching the most vulnerable and excluded children in Egypt. To serve this endeavour, the public communication and advocacy unit has been put in place to provide crosscutting support to all ongoing programmes of the UNICEF Country Office in Egypt, including social policy, child protection, education, health, nutrition, HIV/AIDS, water, sanitation and hygiene, and emergency and resilience.
The ultimate goals are:
A wide range of communication and advocacy tools are used in this regard, with a special emphasis on offering evidence-based communication built on statistics and latest data.
On the scope, UNICEF advocacy work covers children, adolescents, families, government institutions, bilateral and multilateral organizations, the private sector, civil society organizations, the news media and donors.