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Press release
23 Февраль 2022
More than half of parents and pregnant women exposed to aggressive formula milk marketing
https://www.unicef.org/eca/press-releases/more-half-parents-and-pregnant-women-exposed-aggressive-formula-milk-marketing
New report details exploitative practices employed by $55 billion formula industry, compromising child nutrition, violating international commitments GENEVA/NEW YORK, 22 February 2022 – More than half of parents and pregnant women (51 per cent) surveyed for a new WHO/UNICEF report say they have been targeted with marketing from formula milk companies, much of which is in breach of international standards on infant feeding practices.   The report, How marketing of formula milk influences our decisions on infant feeding , draws on interviews with parents, pregnant women and health workers in eight countries. It uncovers systematic and unethical marketing strategies used by the formula milk industry – now worth a staggering US$55 billion – to influence parents’ infant feeding decisions. The report finds that industry marketing techniques include unregulated and invasive online targeting; sponsored advice networks and helplines; promotions and free gifts; and practices to influence training and recommendations among health workers. The messages that parents and health workers receive are often misleading, scientifically unsubstantiated, and violate the International Code of Marketing of Breast-milk Substitutes (the Code) – a landmark public health agreement passed by the World Health Assembly in 1981 to protect mothers from aggressive marketing practices by the baby food industry. “This report shows very clearly that formula milk marketing remains unacceptably pervasive, misleading and aggressive,” said Dr. Tedros Adhanom Ghebreyesus, WHO Director-General. “Regulations on exploitative marketing must be urgently adopted and enforced to protect children’s health.” According to the report – which surveyed 8,500 parents and pregnant women, and 300 health workers in cities across Bangladesh, China, Mexico, Morocco, Nigeria, South Africa, the United Kingdom and Viet Nam – exposure to formula milk marketing reaches 84 per cent of all women surveyed in the United Kingdom; 92 per cent of women surveyed in Viet Nam and 97 per cent of women surveyed in China, increasing their likelihood of choosing formula feeding. “False and misleading messages about formula feeding are a substantial barrier to breastfeeding, which we know is best for babies and mothers,” said UNICEF Executive Director Catherine Russell. “We need robust policies, legislation and investments in breastfeeding to ensure that women are protected from unethical marketing practices -- and have access to the information and support they need to raise their families.” Across all countries included in the survey, women expressed a strong desire to breastfeed exclusively, ranging from 49 per cent of women in Morocco to 98 per cent in Bangladesh. Yet the report details how a sustained flow of misleading marketing messages is reinforcing myths about breastfeeding and breast-milk, and undermining women’s confidence in their ability to breastfeed successfully. These myths include the necessity of formula in the first days after birth, the inadequacy of breast-milk for infant nutrition, that specific infant formula ingredients are proven to improve child development or immunity, the perception that formula keeps infants fuller for longer, and that the quality of breast-milk declines with time. Breastfeeding within the first hour of birth, followed by exclusive breastfeeding for six months and continued breastfeeding for up to two years or beyond, offers a powerful line of defense against all forms of child malnutrition, including wasting and obesity. Breastfeeding also acts as babies’ first vaccine, protecting them against many common childhood illnesses. It also reduces women’s future risk of diabetes, obesity and some forms of cancer. Yet globally, only 44 per cent of babies less than 6 months old are exclusively breastfed. Global breastfeeding rates have increased very little in the past two decades, while sales of formula milk have more than doubled in roughly the same time. Alarmingly, the report notes that large numbers of health workers in all countries had been approached by the baby feeding industry to influence their recommendations to new mothers through promotional gifts, free samples, funding for research, paid meetings, events and conferences, and even commissions from sales, directly impacting parents’ feeding choices. More than one third of women surveyed said a health worker had recommended a specific brand of formula to them. To address these challenges, WHO, UNICEF and partners are calling on governments, health workers, and the baby food industry to end exploitative formula milk marketing and fully implement and abide by the Code requirements. This includes:  Passing, monitoring and enforcing laws to prevent the promotion of formula milk, in line with the International Code, including prohibiting nutrition and health claims made by the formula milk industry. Investing in policies and programmes to support breastfeeding, including adequate paid parental leave in line with international standards, and ensuring high quality breastfeeding support. Requesting industry to publicly commit to full compliance with the Code and subsequent World Health Assembly resolutions globally. Banning health workers from accepting sponsorship from companies that market foods for infants and young children for scholarships, awards, grants, meetings, or events. breastfeeding UNICEF
Press release
22 Сентябрь 2021
Young children’s diets show no improvement in last decade, ‘could get much worse’ under COVID-19 - UNICEF
https://www.unicef.org/eca/press-releases/young-childrens-diets-show-no-improvement-last-decade-could-get-much-worse-under
NEW YORK, 22 September 2021 – Children under the age of 2 are not getting the food or nutrients they need to thrive and grow well, leading to irreversible developmental harm, according to a new report released by UNICEF today. Fed to Fail? The crisis of children’s diets in early life – released ahead of the UN Food Systems Summit this week – warns that rising poverty, inequality, conflict, climate-related disasters, and health emergencies such as the COVID-19 pandemic, are contributing to an ongoing nutrition crisis among the world’s youngest that has shown little sign of improvement in the last ten years. “The report’s findings are clear: When the stakes are highest, millions of young children are being fed to fail,” said UNICEF Executive Director Henrietta Fore. “Poor nutritional intake in the first two years of life can irreversibly harm children’s rapidly growing bodies and brains, impacting their schooling, job prospects, and futures. While we have known this for years, there has been little progress on providing the right kind of nutritious and safe foods for the young. In fact, the ongoing COVID-19 disruptions could make the situation much worse.” In an analysis of 91 countries, the report finds that only half of children aged 6-23 months are being fed the minimum recommended number of meals a day, while just a third consume the minimum number of food groups they need to thrive. Further analysis of 50 countries with available trend data reveals these poor feeding patterns have persisted throughout the last decade. As COVID-19 continues to disrupt essential services and drives more families into poverty, the report finds that the pandemic is affecting how families feed their children. For example, a survey conducted among urban households in Jakarta found that half of the families have been forced to reduce nutritious food purchases. As a result, the percentage of children consuming the minimum recommended a number of food groups fell by a third in 2020, compared to 2018. Children carry the scars of poor diets and feeding practices for life. An insufficient intake of nutrients found in vegetables, fruits, eggs, fish, and meat needed to support growth at an early age puts children at risk of poor brain development, weak learning, low immunity, increased infections, and, potentially, death. Children under the age of two are most vulnerable to all forms of malnutrition – stunting, wasting, micronutrient deficiencies, and overweight and obesity – as a result of poor diets, due to their greater need for essential nutrients per kilogram of body weight than at any other time in life. Globally, UNICEF estimates that more than half of children under the age of 5 with wasting – around 23 million children – are younger than 2 years of age, while the prevalence of stunting increases rapidly between 6 months and two years, as children’s diets fail to keep pace with their growing nutritional needs.  According to the report, children aged 6-23 months living in rural areas or from poorer households are significantly more likely to be fed poor diets compared to their urban or wealthier peers. In 2020, for example, the proportion of children fed the minimum number of recommended food groups was twice as high in urban areas (39 percent) than in rural areas (23 percent). To deliver nutritious, safe, and affordable diets to every child, the report calls for governments, donors, civil society organizations, and development actors to work hand-in-hand to transform food, health, and social protection systems by leading key actions, including: Increasing the availability and affordability of nutritious foods – including fruits, vegetables, eggs, fish meat, and fortified foods – by incentivizing their production, distribution, and retailing. Implementing national standards and legislation to protect young children from unhealthy processed and ultra-processed foods and beverages, and to end harmful marketing practices targeting children and families. Increasing the desirability of nutritious and safe foods through multiple communication channels including digital media to reach parents and children with easy-to-understand, coherent information. The report notes that progress is possible with investment. In Latin America and the Caribbean, for example, almost two thirds (62 percent) of children aged 6–23 months are fed a minimally diverse diet, while in Eastern and Southern Africa (24 percent), West and Central Africa (21 percent) and South Asia (19 percent), less than one in four young children are being fed a minimally diverse diet. In all regions, investments are needed to ensure that all children benefit from the diverse diets they need to prevent all forms of malnutrition, and grow, develop and learn to their full potential. “Children cannot survive or thrive on calories alone,” said Fore. “Only by joining forces with governments, the private sector, civil society, development and humanitarian partners, and families can we transform food systems and unlock nutritious, safe, and affordable diets for every child. The upcoming UN Food Systems Summit is an important opportunity to set the stage for global food systems that meet the needs of all children.” ### Notes to Editors Quantitative data on current status, trends, and inequities of young children’s diets presented in this report are derived from UNICEF’s global databases, which include only data that are internationally comparable and statistically sound. UNICEF global databases comprise data from 607 nationally representative surveys conducted in 135 countries and territories, representing more than 90 percent of all children under the age of 2 globally. nutritious foods for children UNICEF Kyrgyzstan Twin brothers Adil and Alim, 21 months old, eat porridge, one of their favorite foods, at home in Bishkek. From the twins’ first foods, the family has tried to stick to giving them more nutritious foods, and fewer foods that are sweet, fatty and fried.

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