First sub-regional “U-Report,” UNICEF’s online youth engagement tool, launched in Western Balkans

16 May 2018
Sub-regional U-Report launch.
UNICEF Montenegro
Launch of the sub-regional U-Report.

Prishtina/Podgorica/Tirana, 16 May 2018 – UNICEF Offices of Albania, Kosovo* and Montenegro today organized a ceremony to launch the Western Balkans “U-Report,” an online platform developed and used globally by UNICEF to support youth engagement and participation.

The simultaneous ceremonies took place in Prishtina, Podgorica and Tirana, chaired by UNICEF Regional Director for Europe and Central Asia, Afshan Khan, and with key stakeholders in attendance. Ms. Khan was on an official visit to Prishtina. 

Speaking at the event, Ms. Khan said that the first-ever sub-regional launch made the Western Balkans U-Report even more special. “Young people starting in Prishtina, Tirana and Podgorica join the world’s more than 5 million U-Reporters who have a tool that helps to gauge their feedback on issues that matter the most to them,” she said.

“Your opinions, your ideas and your dreams – these should always be considered when there are decisions being made that will have an impact on your lives,” she added, addressing the young people participating in the launch.

Created by UNICEF, U-Report includes real-time polling as one of its key functions. The Western Balkans U-Report poll results will be viewable down to the municipal level and for the entire sub-region, enabling quick and easy comparative analysis to identify the challenges and issues as shared by young people.

Present at today’s launch events were representatives of government, civil society, media, youth groups and other institutions.

Erion, an 18-year-old from the village, Big Krusha, was also there. “My dream is for young people of all communities to become agents of change, solve the most pressing challenges, and improve the living conditions of their communities,” he said. “U-Report will be the ideal tool for this.”

* All references to Kosovo shall be understood under the context of UNSCR 1244 (1999)

Media Contacts

Dafina Zuna
UNICEF Kosovo (UNSCR 1244 (1999))
Tel: + 383 44 185 123


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children, visit

Follow UNICEF on Twitter and Facebook