Early Moments Matter
The first 1,000 days can shape a child’s future. We have one chance to get it right.
In the first years of life have a profound effect on a child’s future – on her brain development, her health, her happiness, her ability to learn in school, her well-being and even the amount of money she can earn as an adult.
In this formative stage of life, a baby’s brain can form more than 1 million new brain connections every single second – a pace never repeated again.
Early moments matter. That’s why the right food, stimulation and care – or eat, play, love – are essential to a baby’s brain development in the first 1,000 days of life.
UNICEF’s Early Moments Matter campaign aims to raise awareness about the importance of healthy brain development in the earliest years of life, increase investment by governments and businesses in Early Childhood Development programmes, policies and services, and support parents and caregivers to give their children the best start in life.
NEW: Discover UNICEF's campaign "It's About Time" that calls for parents and caregivers to get the support they need to bring up happy and healthy children.
Building brains, building futures: A six-point call to action
UNICEF understands that every new parent has thousands of questions. That’s why we launched UNICEF Parenting: to support parents and caregivers who do the most important job in the world.
UNICEF Parenting brings together some of the world’s leading baby experts to help parents raise healthy and happy children. Information parents can trust. Information that is useful. Information that will help them make the most of the first 1,000 days with their child.