Communication Strategy Guide for Maternal, Newborn, Child Health and Nutrition

© UNICEF/Chad/Gangale
An adolescent mother carries her baby sibling to be screened for malnutrition at a mobile outpatient centre in Chad.

This Global Communication Strategy Development Guide for Maternal, Newborn, Child Health and Nutrition Programs Guide has been conceived as a step-by-step tool for MNCH program managers, program planners, and communication specialists to use when conceptualizing, writing, implementing and assessing their programs.

The Guide consists of modules that address the various steps in developing a communication for development strategy, with an example of how to develop a strategy specifically for Maternal, Newborn, Child Health and Nutrition (MNCHN) programmes.

Communication Strategy Guide for Maternal, Newborn, and Child Health

The MNCH Guide was conceived by the Communication for Development (C4D) Section of the Program Division at UNICEF Headquarters in New York. Rafael Obregón and Patricia Portela Souza provided the coordination and guidance of the development process. Consultant Corinne Shefner-Rogers initially wrote the Guide, with significant inputs from UNICEF C4D, Health, Nutrition and WASH program staff in HQ, regional and country offices.

Consultant Kameden Hoffmann expanded the guide to include the latest evidence and programming in Maternal, Newborn, and Child health. Consultants Corinne Shefner-Rogers and Teresa Stuart Guida further reviewed and transformed the Guide into a web-based tool.

Sincere appreciation goes to the following UNICEF staff at HQ, regional, and country offices for their inputs: Maaike Arts, France Begin; Kim Dickson; Benjamin Hickler, Aline Simen Kapeu; Neha Kapil, Kerida MacDonald; Alyssa Sharkey; Hayalnesh Tarekegn (Bissie), Mark Young; Fabio Friscia, Ketan Chitnis, Andres Lopez, and Deepa Risal Pokharel. All contributions and feedback were invaluable in helping to pretest and refine this Guide so that it provides practical information and tools for those working in the field of Maternal, Newborn, and Child Health and Nutrition.



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