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dtac announces "Call for Children" partnership with UNICEF, launches *1515 SMS to promote child development

August 20, 2013 - dtac and UNICEF today announced collaboration on promoting the rights of children in Thailand and efforts to improve their well-being and overall development at a "Call for Children"press conference.

During the press conference, dtac and UNICEF, in collaboration with the Department of Health, launched the *1515 SMS service to provide daily free-of-charge childcare information to parents. The SMS messages, developed by doctors and health experts, include information on health, nutrition and child development for children age 0-2 years old as well as useful tips for pregnant women. dtac also collaborated with Children Hospital to develop the current call center facility and workflow, service process to serve enormous growth of patients.

dtac and UNICEF also signed a one-year memorandum of understanding (MOU) which focuses on the use of telecommunication technology to increase awareness of children's rights among the public. The MOU is also aimed at promoting child rights and positive business practices for children both within dtac and among its business partners.

"The company is not only helping to shine a light on some of the key challenges facing children in Thailand today, it is also helping to find real solutions to these challenges,"  said Anand Panyarachun, UNICEF Ambassador for Thailand, during the press conference at dtac headquarters.

"Good CSR should not - indeed must not - be about burnishing brands, but rather about upholding the rights and well-being of children and ensuring that they are prepared for the challenges of the future" Anand added.

Mr. Jon Eddy Abdullah, CEO of Total Access Communication PLC, or dtac, said more than 1,000 SMS messages on child development have been prepared by a team of volunteer doctors and are expected to reach more than 30,000 SMS subscribers by the end of this year.

"This is the first time in Thailand that mobile technology will play a direct role in healthcare services. This worthwhile project demonstrates our commitment to improving the quality of life of the Thai people and our awareness of children's health problems that need to be urgently addressed. dtac is very pleased to be able to support UNICEF by using our mobile technology and business knowhow to benefit the development of children in Thailand." said Abdullah.

At the event, dtac and Telenor also provided THB 1.3 million baht to UNICEF to support research on birth registration in Thailand.

Ms. Mai Oldgard, VP of Corporate Responsibility, Telenor Group added, "The Call for Children initiative is a great example of how mobile services enable opportunities for everyone. Using telecoms technology to deliver relevant information and services, the initiative can help Thai children get a better start in life. dtac's work with UNICEF serves as an inspiration to Telenor's other Asian markets, and we hope to bring these and other enabling mobile services to even more of our 133 million customers in Asia."

For more information, please contact:
On-Uma Vattanasuk Rerkpattanapipat, dtac, 082 330 1010,
Supanisa Wessabut, dtac, 081 710 9813,

Nattha Keenapan, UNICEF Thailand, 02 356 9478, 086 616 7555,
Napat Phisanbut, UNICEF Thailand, 02 356 9213, 081 498 9333,



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