Unhealthy Digital Food Marketing
To Children In The Philippines
UNICEF undertook a study of digital food marketing in the Philippines. The aim was to understand the marketing strategies used to appeal to children aged between 5 and 17 years of age. Nearly all social media marketing posts and videos of popular food and beverage brands and products were found to be for unhealthy food and drink. Furthermore, one in five posts that appeal to children and adolescents featured Filipino sporting and media celebrities. This ‘advertised diet’ is harmful to children. The study calls for governments to take robust action to restrict media marketing of unhealthy food and drink to protect children and uphold their rights to health, nutritious food and freedom from exploitation.