Evaluating Online Safety Initiatives

How to build the evidence base on what works to keep children safe online

Women Renanda Putri, 22, poses for a photograph at her home in Bogor, Indonesia


In East Asia and the Pacific, children are among the most active users of technology. However, they are also exposed to unique safety threats, such as sexual abuse and exploitation. It is important to raise awareness with children (and their parents) of the risks of online exploitation and abuse and equip them with the knowledge, skills and tools to protect themselves, to seek help and report abuse. However, evidence on ‘what works’ for online safety education is limited, in particular for the Global South context.

UNICEF East Asia and the Pacific set out to plug this critical gap in knowledge and tools, with the technical support of a Regional Think Tank of experts from academia, UN agencies, INGOs and the ICT sector. Together with Western Sydney University, UNICEF developed an evaluation framework to help assess whether interventions result in behaviour change for child online protection. This report captures this cutting-edge research on promoting positive and reducing risky behaviours online and how to measure the impact of educational initiatives. Going forward, UNICEF will develop an easy-to-use online evaluation tool, expand the theory of change to additional online risks, test the framework in further contexts and platforms and conduct a longitudinal study.

Evaluating Online Safety Initiatives
UNICEF East Asia and Pacific and the Young and Resilient Research Centre
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