From Insights to Impact: Building confidence in routine childhood vaccines in India


This case study provides insight on how to positively impact vaccine attitudes by applying data insights, testing and scaling online vaccine communication interventions in India. Published through a partnership between UNICEF, Meta, the Yale Institute for Global Health and the Public Good Projects, this case study highlights the value of regional testing of vaccine messages and utilizing social media insights and tools to encourage vaccine confidence globally.

Published on 22 February 2023

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