Good practices

This section features examples of how companies are taking action to address child online safety through their policies and processes. This section also features “day in the life” stories about exceptional individuals from the corporate sector and civil society who are working to protect children’s rights in the online world.

© UNICEF/AFGA2009-00426/Noorani

Millicom carried out a mobile operator child rights impact self-assessment using the Children’s Rights and Business Principles to gain insight into where they could improve their responsibility to respect and support children’s rights. Read more [PDF] about the enlightening findings that derived from Millicom’s assessment, including those linked to security forces and electronic waste.

© UNICEF/BANA2014-00365/Mawa

Microsoft’s PhotoDNA is a software devoted to tracking child sexual content, by assigning a DNA to each photo. Since its launch billions of photos have already been analyzed. Read more [PDF] about how PhotoDNA’s technology can help address child sexual content.

© UNICEF/NYHQ2013-0433/Pirozzi

Safaricom has built upon the Children’s Rights in Business Principles through developing their own Children’s Rights and Business Policy. They highlight the importance of respecting children’s rights and introduce the business case for doing so. Read more [PDF] about Safaricom’s engagement.

© UNICEF/UGDA2011-00100/Tylle

Disney’s Amigos Conectados Project, in partnership with, gives teachers, parents and children throughout Latin America the digital literacy and digital citizenship skills necessary to fully engage in the digital future. Read more [PDF] about how the project is carried out and key accomplishments to date.

© UNICEF/UNI118959/Tylle

Microsoft has developed a program to support national governments in establishing National Initiatives and Action Plans for Child Online Protection. Read more [PDF] about Microsoft’s internal guidebook that offers guidelines on how to assist governments in developing such programs.

© UNICEF/UNI156473/Noorani

Thorn, a non-profit that drives technology innovation to fight the sexual exploitation of children, developed a solution to help companies identify tools and practices that can help prevent their platforms from being used for child sexual exploitation. Read more [PDF] about the Thorn Sound Practices Guide for technology companies.

© UNICEF/UNI48335/Pirozzi

LEGO collaborated with a key supplier in India to develop and implement training on child rights, offered through the creation of the LEGO Academy. Read more [PDF] about Lego’s supplier guidelines and how it is helping suppliers, including those providing digital marketing or product development services, understand how the guidelines can be applied in everyday business operations.

As part of LEGO’s partnership with UNICEF the company piloted and implemented the Child Online Safety Assessment tool to assess how it could improve policies and processes to assess how children’s rights are taken into account in its digital operations. Read more about LEGO’s process, some of its best practices and areas of opportunity.