The objective of UNICEF's children's rights and business agenda is to promote the corporate responsibility to respect and support children's rights in the work place, market place and community in conjunction with the government duty to protect and safeguard children's rights.
- Respect: Avoiding any infringement of human rights, including children's rights, and addressing any adverse human rights impact with which the business is involved. The corporate responsibility to respect applies to the business's own activities and to its business relationships, linked to its operations, products or services.
- Support: In addition to respecting human rights, voluntary actions that seek to advance human rights, including children's rights, through core business activities, strategic social investment and philanthropy, advocacy and public policy engagement, working in partnership and other collective action.
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