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UNICEF Corporate and Philanthropic Partnerships

MSC Cruises

The MSC Group is proud of its contributions as a key supporter of UNICEF programmes since 2009, committed to the achievement of the Sustainable Development Goals. MSC Cruises supports UNICEF's work through its `Get on Board for Children!´ programme.

A long-term partnership

Through the `Get on Board for Children!´ programme, MSC Cruises is raising awareness among younger guests and their families about UNICEF’s work, collecting guest donations and selling UNICEF products on board MSC Cruises ships. In addition, MSC Cargo has provided logistics and facilities support. 

Since the beginning of the partnership, MSC has collected more than € 9 million in guest donations for children in need.  

Fighting child malnutrition and supporting emergency relief

In 2015, MSC Cruises embarked on a five-year commitment with UNICEF to deliver tangible results for children suffering from severe acute malnutrition in developing countries and countries affected by crises, providing life-saving therapeutic milk and Ready-to-Use Therapeutic Foods such as Plumpy’Nut®. Thanks to MSC’s support, UNICEF has provided hundreds of health facilities and communities with Ready-to-Use Therapeutic Foods and therapeutic milk, helping to treat children suffering from Severe Acute Malnutrition in some of the most vulnerable areas of the world, including Ethiopia, South Sudan, Somalia and Malawi. 

UNICEF & MSC responding together to the child malnutrition emergency in Malawi

© UNICEF/UN0145487/Chagara
Excitement and gratitude was the order of the day as residents of Gonda village, Malawi, rush to see an MSC truck arriving at Gonda Primary School with supplies for the community.

MSC is UNICEF’s main strategic partner in a dedicated project to treat severe acute malnutrition in Malawi, aiming to save 45,000 affected children by December 2019. Supporting the project, an extraordinary mission coordinated by companies across the MSC Group, delivered six MSC containers packed with over 22,000 donated essential supplies in 2016. 

Hans Künzle, President of UNICEF Switzerland is deeply moved by how much it has already been possible to achieve with MSC’s generous support: "Thanks to the partnership with MSC Cruises, UNICEF has been able to save the lives of thousands of severely malnourished children."

Daniela Picco, Head of Strategic Partnerships at MSC Cruises, stated "We are delighted that our continuing partnership with UNICEF has achieved and indeed passed a further milestone, with over 8.5 million euros raised to date. Seeing so many children’s lives transformed by our guests’ generosity combined with the logistics and facilities support of the rest of the Group has been a humbling experience. It’s an achievement of which we are immensely proud, testifying to MSC’s strong family-oriented values and beliefs."

From raising funds to raising awareness 

MSC's initiatives in support of UNICEF extend beyond fundraising with a powerful commitment to raising awareness of UNICEF’s work and children in need worldwide. Leveraging its extensive global network, MSC reaches out to children and families on board and ashore with advocacy campaigns and integrated initiatives that inform and motivate. It is this deep engagement in social responsibility and issues affecting children that makes MSC a complete partner. 

`MSC for UNICEF Day´ 

Children engage directly with UNICEF through a dedicated on-board children’s programme centred on `MSC for UNICEF Day´, a stimulating weekly activity which brings children the opportunity to learn more about UNICEF and its work. Every year, over 250,000 children on board take part in `MSC for UNICEF Day´ activities. 

A song to believe in a better world

In 2014, MSC Cruises and UNICEF launched a song performed by a renowned Italian children's choir. This special song, called `I Can Believe - MSC for UNICEF´, is used as the soundtrack to all activities raising awareness about UNICEF on MSC Cruises ships and is played during the children’s parade on every ship.  

New MSC Seaview brings brighter prospects for children

The christening of MSC Cruises fifteenth ship, the visionary next-generation MSC Seaview, took place in Genoa, Italy, in June 2018. The spectacular event was attended by thousands of guests including the media, travel industry, the arts and entertainment, among them UNICEF Goodwill Ambassador Geppi Cucciari. All subsequently joined in dazzling celebrations on board to mark the occasion. MSC Seaview proudly continues the tradition of this partnership, bringing hope to children worldwide through the "Get on Board for Children" programme.

Projects supported by MSC from 2009 to 2013

  • `Education for all in BRAZIL´ - An integrated programme that strengthened the participation and learning performance of children & adolescents (7-18 years old) in state schools in vulnerable communities (127 comunidades populaires - 64 in Rio de Janeiro and 63 in Sao Paolo)  

  • `Fighting Malaria´ - A raft of linked initiatives to reduce child mortality from malaria in high-burden countries such as Mauritania, the Central African Republic, the Democratic Republic of Congo and the Comoros.    

About MSC Group

MSC Seaview Captain Pier Paolo Cala, UNICEF Goodwill Ambassador Geppi Cucciari, MSC Executive Chairman Pierfrancesco Vago, Sophia Loren, Lorella Cuccarini and Michele Hunziker celebrating the christening of MSC Cruises fifteenth ship.

Founded in 1970, the Swiss-based MSC Group has grown to become the second-largest container shipping line in the world. MSC Cruises, a member of the MSC Group, is the world’s largest privately-owned cruise line and the market leader in Europe, South America and South Africa, sailing year-round in the Mediterranean and Caribbean. Seasonal itineraries cover Northern Europe, the Atlantic Ocean, Cuba and the French Antilles, South America, Southern Africa, China and Abu Dhabi, Dubai and Oman. Its fleet comprises 15 of the most modern ships at sea.

MSC Cruises has launched a visionary investment plan to support the second phase of its growth, ordering 11 new next-generation ships that will come into service between 2017 and 2026. MSC Cruises is the first global cruise line to develop an investment plan of this magnitude and duration, spanning a horizon of over ten years, from 2014 to 2026. 

For more detail about the partnership, please visit the MSC website.  



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